There are different types of explainer videos out there, but only a few are effective for your business.
Once you’ve decided on making an animated explainer video to tell your business story in an engaging way, increase conversions, maximize your business exposure and boost sales, it’s time to think about which kind of video you are going to choose.
Whether you are startup, SMB or a big company, it’s crucial to determine the best style for your video, and thus ask the following questions: Which are my goals? Who am I targeting? Which messages do I want to transmit? What’s my budget?
First of all, it’s important to keep in mind that every style has its pros and cons. While a few are fun and creative, others are inspirational and more serious. The most important thing is to understand your target audience and always remember to use this magical marketing keyword: call-to-action.
Here is a listing of some of the most common types of Explainer Videos:
- 2D CHARACTER ANIMATION
- 2D MOTION GRAPHICS ANIMATION
- 2.5D ANIMATION
- WHITEBOARD ANIMATION
- 3D ANIMATION
- LIVE ACTION
- LIVE ACTION WITH TRACK ELEMENTS
- STOP MOTION
Let’s talk about each style to help you choose the best option for your marketing plan:
1) 2D CHARACTER ANIMATION
2D animation is one of the most popular and broadly used techniques. It’s a style in which both characters and the scenes are created in a 2D space using perspective in order to recreate the illusion of depth. This type of animation is a great choice for either B2C or B2B since it is emotion-evoking and appeals directly to the audience making it the ideal content for people to share also.
2) 2D MOTION GRAPHICS ANIMATION
It’s primarily characterized for being engaging and straightforward. This style is ideal for companies that either have a complicated product or service to explain or that want to bring trust and buzz to their brand.
3) 2.5D ANIMATION
This animation technique simulates a 3D environment. It has all the benefits of a motion graphics animation and it is quite an interesting way to have a professional and engaging result without the hassle and time (and money) consuming technique of 3D animation.
4) WHITEBOARD ANIMATION
It’s one of the most popular and preferred styles for B2C and B2B because whiteboard videos are perfect for diving a bit deeper into a product, service or process explanation. This style consists of drawing simple black and white illustrations on a whiteboard to explain a concept.
5) 3D ANIMATION
This animation technique has endless possibilities. It’s most used for commercial purposes for it’s high quality. Nevertheless, its’ production can be quite expensive. Furthermore, if you have a small budget, this is not a suitable option.
6) LIVE ACTION
In live action videos everything is recorded using a camera. It’s a good option for companies seeking to build a personal relationship between them and potential customers by showing real people in real scenes.
7) LIVE ACTION WITH TRACK ELEMENTS
This is a live video footage integrated with 3D elements that are tracked to the video. This brings the idea of real interaction bring has endless possibilities.
8) STOP MOTION
It is an animation technique that consists of photographing an object as it’s is moved in small amounts creating the illusion of movement when the series of frames are played as a sequence.
This style is based on the animation of typographic fonts to express an idea.
A screencast is the digital recording of a screen capture containing audio narration. Since it’s one of the low cost alternatives to make a video, several startups rely on it, especially when it comes to tutorials.
To sum up, keeping these precepts in mind will assure that your video brings great results to your business strategy. Knowing and understanding these useful animation styles is essential in making a killer video that is effective enough to strengthen your business and promote your brand. Analyze the best option according to your needs and be ready to make your conversions reach the sky!