So you don't have your videos uploaded on YouTube?
Well, my friend... you're wasting a huge opportunity to give them more visibility and gain great reach. We mean it! YouTube is not only the second largest search engine on Earth, but it's also public for ANYONE (unlike other video hosting services) and has an enormous community. In this blog post we've compiled 11 outstanding stats that will give you an idea of how it's rocking the web.
Momentum#1: YouTube has over a billion active users
This represents almost a third of all people on the web. Everyday, people watch hundreds of millions of hours of YouTube videos and generate billions of views, read that again “over a billion users, this represents almost a third of all people on the web”. Stunning, isn't it? YouTube has an immense built-in community that you can take advantage of to give your videos greater exposure.#2: YouTube as a whole, and even YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S.
It’s a great platform not only to reach Millennials (who REALLY love video content in any form), but also older people who can be a little bit harder to target.
#3: Growth in views on YouTube has speeded up and is up at least 50% year over year for 3 years straight.
It's a fact that people love video content because videos are cool, fun, entertaining, informative, and also educative. But most of all, they have a special power to generate a strong engagement and trigger different emotions. This gives them a competitive advantage over other types of content. People really enjoy watching videos! And, according to YouTube stats, this trend will keep on growing
#4: The number of people watching YouTube videos each day has risen by 40% y/y since March 2014.
As we were saying, people love video content and they will keep loving it, more and more.
Tip: Do you already have your video uploaded on YouTube but want to gain more visibility? Check out these guidelines and learn how to get to the first positions!
#5: The number of users coming to YouTube who start on its homepage similar to the way someone might turn on their TV, has risen by more than 3x y/y.
#6: 80% of YouTube's views come from outside of the U.S.
So, were you thinking that most of YouTube's users were from inside the U.S.? You were wrong! This platform has a very assorted audience, and your viewers are in there too... no doubt about it.
#7: YouTube has launched local versions in more than 88 countries.
This is great for “speaking the same language” as the audience that is consuming the content.
#8: You can navigate YouTube in a total of 76 different languages (this means it covers 95% of the Internet population).
In line with the previous stat, localizing content is great for reaching new markets, for showing a true commitment to the specific needs of that target audience and consequently gaining more penetration. YouTube definitely knows how to deal with this. And this is great for you too, as your content will be available for your audience in a platform that is fully centered on its users.
#9: Once users are on YouTube, they are spending more time per session watching videos.
Regarding mobile devices, the average viewing session is now more than 40 minutes: this represents an increase of more than 50% y/y.
Yes, we know that: mobile video is gaining more and more ground. In fact, it's predicted that it will grow at a compound annual growth rate (CAGR) of 66% between 2014 and 2019,
#10: The number of hours people spend watching videos on mobile has risen by 100% y/y.
Mobile video is your great opportunity to reach those mobile users with brief, appealing and shareable content. In that sense, making an animated explainer video to strengthen your mobile marketing strategy can work perfectly.
#11: More than half of YouTube views come from mobile devices.
Mobile video consumers are growing more and more, and YouTube is there to provide them with outstanding video content. Are you going to waste a big opportunity to be there too?
As you can see, YouTube has great reach potential and it's highly recommendable that you use it to promote your videos. Of course, you can complement it with other video hosting services that offer some other benefits: Wistia and Vimeo, for instance, are other great alternatives to host your videos, but very different from YouTube. Read this article and learn more!
Want more information about YouTube? As a bonus, here's a blog post that you'll certainly love: how to use YouTube cards to increase leads. Enjoy it!