Companies are resorting to video content more than ever before: they´re a great tool to use to inform, educate and entertain.Consumers, on their side, are also demanding this type of content: videos are quick, engaging, appealing, shareable and many of them, also fun.
Video is already playing a key role in the online marketing world and will grow even stronger in the next few years. Are you ready to get on “the wave”? Do you want to educate your potential customers and also contribute to lead generation, leveraging a cool and effective format? Learn what the 4 essential types of videos that you need are in order to expand your business!
With an animated explainer video you can tell your target audience who you are, what you do and how you can solve their problem. Ideally you should place it on the home page of your website and it shouldn’t last more than 90 seconds on average. These kinds of animated marketing videos have a lot of benefits for your business such as increasing sales and conversions, boosting SEO, generating brand awareness, building trust, creating social buzz, and more. If you want to know how you can enhance your online visibility using an animated marketing video, download this free eBook on How to improve your marketing campaign with an animated video production.
Just for you to fully understand what an animated marketing video is, check out this example: this video was selected by Hubspot as one of the best explainer videos on the web:
Customers trust their peers more than anyone. Showcasing other clients, partners or other businesses using your product and solving their problems is a great resource to build trust and empower your brand. Testimonial videos are highly convincing, persuasive and they also transmit authenticity, respect and credibility: they´re perfect as social proof. Developing simple case studies in video format will certainly help you boost lead generation.
PRODUCT FEATURE VIDEOS
People love the “try before you buy” cases and they apply it whenever it´s possible. A product feature video is a great tool to show your potential customers what your product is and what features it has. Of course you could use a simple guide of instructions, but video is much more appealing and entertaining! Try to be clear, simple and straightforward: if you go into too many details, your audience will get bored and leave. Just explain the main goal, how your product covers that specific need, and show the results.
HOW-TO CONTENT VIDEOS
These types of videos are your huge opportunity to complement all the other communication initiatives you´ve been doing so far (whitepapers, blog posts, articles, social media posts, newsletter campaigns, etc.). Use how-to content videos to compel your audience and educate them: talk about your product, the problem you solve, the best practices when using your product, the niches you serve, and more. You can use how-to content videos for lead generation but also as a channel of customer support.
In our particular case, we create this video called “How to choose the best explainer video style for your business” that now ranks #1 on YouTube under our market’s keywords.
As you can see, video content has become a pillar for every wise marketer who wants to empower their marketing strategy. If you want to know what´s next in the online marketing world, download our free infographic on The future of online marketing.
Do you want more tips on content marketing, social media, SEO, animated video production, and more? Visit our Animated Video Academy to access the best explainer video production tips!