Are you looking for some marketing resources that can help you get more prospects and, ultimately, grow your conversions? Today we´re going to list the “4 must use tactics” you should bear in mind to boost your marketing strategy: they´re cost-effective, and very easy to implement! Let´s learn them together!
Blogging regularly and offering your audience new, fresh, interesting and valuable information can help you get great SEO results. How can a blog help you with this? Posting on a weekly basis helps you attract new visitors to your blog and to your website. Plus, Google loves fresh content, so, having in mind that each blog post counts as a new page on your website, you can improve your SEO rankings. Additionally, having a corporate blog can place you as a reference within your niche, for those people who want to be up to date on the latest news, trends and tips, and therefore you can build trust and interest among them.
Animated marketing videos are a great marketing tool that ensures a good return on investment. They can help you boost your marketing campaigns in many different ways. To start, animated explainer videos are an excellent way to explain your business idea in just a few seconds. Additionally, they´re highly engaging, entertaining and informative and have the ability to create a strong emotional bond with your target audience. But there´s more: they can increase your web traffic, help your SEO efforts, boost conversions by 20% on average, while creating brand awareness and enhancing your visibility. Watch this example of a cool animated video which was selected by Hubspot as one of the best explainer videos on the web:
Tip: if you want to learn specifically how explainer videos can help you improve your marketing campaign, you can download this free eBook and learn some tips to enhance your online visibility and always deliver the perfect pitch to your target audience.
Having a Facebook or a Twitter corporate profile is not just a trend! Having a presence in different social networks and posting interesting content periodically can help you gain more visibility, and get more customers, by finding them exactly where people are these days… or, the other way around: becoming social helps them find YOU. Choose the social platform that best fits your business and target audience. And, when posting, have these tips in mind: post regularly, add images and videos as complementary multimedia resources, respond to questions and comments, and use different and creative tactics to engage with your audience, set up conversations and build a strong community.
E-mail marketing is another great cost-effective marketing tool. You can leverage e-mail marketing campaigns to stay connected with your current customers and keep them updated on your latest products, promotions and news, but you can also make use of e-mail to approach those who haven´t been active for some time, or even reach potential customers and encourage them to get more information about your products and what you have to offer. Plus, by combining e-mail marketing with social media, you can encourage your subscribers to share your content on social media platforms and widen your reach and gain more exposure.
If you want to keep on learning about online marketing and video production, visit our Explainer Video Academy and get useful tips and educational materials! You can also surf our blog to stay up to date on the latest news on video content and marketing strategies.