Looking for new content to boost your marketing strategy? An animated marketing video could be a great choice for you. Did you know that videos have boomed in popularity over the last few years and that they can work as a great marketing tool for your business?
Let´s sum up some of their amazing advantages: animated marketing videos grab your audience’s attention, raise your website conversion rates, increase web traffic and boost your sales, just to name a few. Not bad, right?
The point is that creating the best animated video ever (you shouldn’t ask for less than that) requires a great team working behind the scenes…but that´s not an easy choice. Which factors should you consider when choosing the best explainer video company for your business?
We have compiled all the answers you need in our free eBook: "How To Choose the Right Explainer Video Company For Your Business".
Words of advice:
As a first step, it´s critical for you to have a clear idea of who your target audience is, and consequently the animated marketing video has to be targeted to THAT audience. Second tip: to have impact, the video needs to be of great quality. Low quality means no results. A professional explainer video production company will have “quality” as “the” goal when delivering its service. Just for you to have an idea of what “great quality animated video” means, check out this blog post on Hubspot (the top inbound marketing platform) with the best explainer videos of 2015. By the way, the first video of this list is the video we developed for Gigtown, check it out:
With this in mind, let´s go over some of the key factors you should take into account in order to choose the right animated video production company for your business:
1. BUDGET CONSIDERATION
Depending on your budget, you could choose different options: on one hand, you will find animated marketing video companies that offer pre-defined animations and designs, and indefinitely charge less. These videos are fast to produce, but generally they don´t have good quality and can´t be adapted to your brand guidelines. On the other hand, there are companies that develop animated videos customized for your specific audience. These could be a little bit more expensive, but at the same time you ensure your audience engagement through a clear targeted message.
Animated video production for Access Pay
2. QUALITY AND EXPERTISE
As we’ve mentioned before, it´s imperative for you to produce a high quality video. Before picking the animated video production company that will do the job, make sure to check their portfolio and analyze if their previous animations meet your brand´s needs. Next, you should take into account the key indicators of a quality video; these are: the story –a clear message, an engaging script-; the design –focused on the brand´s target audience, the colors of the brand to be remembered after finished the video-; the animation –moves, expressions, pauses, etc.-; the voiceover –tone, genre, language-; and other details –such as loud sounds, video leaps, etc-.
Animated video production for AIMsi
To get great results, it´s essential to set a smooth communication process. The animated video company you choose has to have the ability to communicate effectively with you. Make sure they´re capable of establishing an open dialogue, guide you through the entire process of creating the video and give you responses to your questions and queries. Also, the animated video production company should let you participate in the whole production process.
Animated video production for AIMsi
The feedback that the company receives from their clients is a huge reference you can take into account when making the decision. Let´s take advantage of web 2.0! Check reviews, recommendations, ratings and testimonials on their website or LinkedIn profile. This will give you much more confidence before arriving to the final decision.
Animated video production for Munzit
Animated marketing videos are a must-have marketing tool for any business. Choosing the right company to develop an animation that ROCKS is a key decision. Do not rely this critical responsibility on just anyone! If you want to learn more, don´t forget to visit our Animated Video Academy and get the rest of our free eBooks, infographics and slides to boost your video marketing campaigns, or else keep browsing our daily blog to get the best explainer video production tips.