Content marketing is the way to go if you are keen on taking your marketing to the next level.
By offering your audience relevant content that is useful to them which they can engage with, it brings brand trust and loyalty to the next level.
This year we’ve seen come to life some of the most original content marketing campaigns ever. See for yourself you don’t need to be a huge company to be able to learn something from them!
#1: Farmers Insurance
Hmm… insurance can be boring for the internet, right? Well, it doesn’t have to be. Farmers Insurance managed to keep people hooked by offering a hub full of expert advice on important and relevant topics such as taking care of your house and your car, how to prevent identity theft, what you need to know if you’re going through a divorce — basically, how to deal with life.
In this way, they not only educate and inform but they also establish themselves as an authority regarding these topics.
Yummy Tip: Not only having a blog or website with great content attracts customers, but it can also highly improve your SEO!
If you want to be the hero in your own story too, use your content to address your audience’s pain points and help them resolve them. Establish your company as the go-to resource!
#2: Random House
Random House shares content on Pinterest that is specifically crafted to inspire its followers. In this way, they help their audience feel included in the creative process that makes the company.
They key to doing this is not being too salesy: Random House publishes their own brand content, but also curates inspiration from all over the internet.
If you are keen on getting closer to your own audience, a great way to do this is by getting to know them to the core and then sharing content that truly resonates with them.
When it comes to advertising and content, Nike is a key player. Nonetheless, what makes a company big is also their commitment to their customers. For this reason, Nike made a difference once again by taking customer support to the next level through a dedicated Twitter account, specifically aimed at helping customers with their inquiries. They address every comment thoughtfully and keep their content separate from the questions users might have, resulting in a better experience for everyone.
You might not have such a great volume of customers to need a separate social media account, but what we can all learn from Nike is that keeping things neat and answering everyone politely and timely will speak wonders for your brand.
Denny’s found a way to keep their customers engaged and awe-struck with a funny Tumblr account. Though the content they publish is sometimes downright weird, they hit the nail on the head because they managed to find a consistent tone of voice that truly represents their brand.
Un vídeo publicado por dennysdiner (@dennysdiner) el
By being funny and ironic they generate content that’s really funny to their audience, which skyrockets engagement!
If you want to do as great as Denny’s with your social media, be sure your content not only matches your audience but also the platform. As you can see, Tumblr is the place for the memes and jokes they share!
Rolex knows all about keeping a classic and traditional brand that’s both fresh and relevant. By sharing highly aesthetic and quality product images to their Instagram account, they appear as the sophisticated brand that they are.
What we can learn from Rolex is that you don’t necessarily have to be young and witty to be on social media. Just keeping true to your style will attract the followers that you are looking for: those who love your brand.
Those are some nice lessons to apply to your content marketing, right? What do you feel about them yourself? A great way to jumpstart your content marketing is by focusing on a smart video strategy. You can attract, convert and close deals with video content. Learn how now!