You’ve sure noticed that animated explainer videos are the great new trend for online businesses. Brands all over the world are promoting their products and services with these engaging animated marketing videos due to their online visibility and sales increase, among many other benefits.
The thing is, not all of these videos work fine and dandy; some fail to engage and quickly fall into oblivion with poor marketing results. Why? Because they make the same mistakes over and over again!
Today you’ll learn 5 huge mistakes in explainer video production and how to properly avoid them. Let’s go!
1. The Bad Quality Mistake
This is perhaps the most important mistake to avoid in explainer video production. A bad-quality video quickly wipes out all of your marketing expectations because it exposes a bad-quality brand.
The only solution is to choose a professional explainer video production company to make a quality video that suits your marketing objectives, your target audience and your product or service. Your animated marketing video is probably the first contact your audience has with your brand, so you should give an excellent first impression!
2. The Narcissistic Mistake
A self-centered video won’t make it anywhere. In other words, your video must always focus on your audience’s problems and not on your brand’s features.
Bear in mind that your potential customers bump into your video with a problem and your brand is only here to solve it, not to show how great it is.
3. The Length Mistake
Explainer videos are made to explain a product or service in a clear-cut and quick way. Therefore, if your video goes on for too long, your audience might get bored and stop watching the video half way into it. You need your potential customers to watch your video completely through to the end to hear your business pitch.
But then how long should your video be? It’s field proven that 30-second videos are watched all the way through by 85% of your audience, while average 2-minute videos are viewed by just 50% of them; videos longer than 2-minutes display a drastic view drop-off. We stand for a middle ground: 90-second videos give you enough time to explain your business idea without boring anyone.
4. The Wrong Voice Over Mistake
An alien or robotic-software voice over is a terrible video production decision. Likewise, a voice actor pretending to speak a language different than theirs is always a poor choice.
Therefore, a native professional voice actor is always the best choice to use to record the audio for any animated marketing video. Your potential customers notice the difference in a native professional voice right away, no matter which country your video is from.
5. The Misleading Mistake
At the end of any marketing video, you need to tell your audience what you want them to do after watching; whether to buy your product, download an eBook or subscribe to your newsletter. In other words, you need a clear call-to-action to guide them and avoid any misleading or distractions.
Without a clear call-to-action in your marketing video, you won’t reach your marketing objectives and that mistake won’t help your conversions and sales at all.
To enhance the call-to-action at the end of your video, YouTube offers a brand-new call-to-action feature in the form of sidebar cards. In case you upload your video to YouTube (we widely encourage you to do so) try these cards in your video and make sure to measure their performance with YouTube Analytics.
Have you written down these video production mistakes? Make sure you avoid all of them and aim for the best explainer video ever!
Want some more expert knowledge? Get inside our Explainer Video Academy and download our free eBooks, infographics and slides to boost your video marketing campaigns, or else keep browsing our daily blog to get the best explainer video production tips. Good luck!