Having an animated explainer video not only helps you, in an engaging way, spread the word about what your company offers -it also works as a powerful tool for promoting and selling your product or service.
The money you spend on creating your video represents an investment that will prove to be very beneficial, given the potential animated marketing videos have towards developing a successful commercial strategy.
Watching a good animated marketing video can make your visitors feel compelled to buy what you have to sell. This one -chosen by Hubspot as one of the best explainer videos on the web- is a great example:
Now these are 5 reasons that explain why explainer videos have the best return on investment:
1. Videos Are The Most Popular In The Room
Video has gained an eminent place in content marketing. According to a recent study, video was voted, among worldwide marketers, as the most satisfying piece of marketing content over social, games and live events. It also turns out that companies using video require 37% fewer unique site visits to generate marketing response or raw unqualified leads. In regards to businesses, another recent survey revealed that video was ranked as the most reviewed type of content during the buying decision process.
The preference for watching videos over reading material seem to extend to the distribution of this type of online content: people share video more often than images, e-books and podcasts. So when it comes to reaching out to potential markets, nothing seems to beat an animated marketing video!
2. Videos Also Watch You
Videos stopped being static pieces of information a long time ago. Now you can insert additional information in them, like registration forms, links, surveys and polls. This enables your viewers to interact with the video they’re watching and, at the same time, allows you to reach your marketing objectives faster and in a more effective way.
Furthermore, audience participation means that you can work on metrics -valuable information that will allow you to know more about your potential customers. This engagement data can also be integrated into your customer relationship management practices (CRM) to strengthen your business strategies.
But, in order to be able to read these metrics, your animated marketing video should include a clear call-to-action at the end. You could ask your viewers to click on a link, go to another section of your website, download a file, or make a purchase. These options will provide you with a wide array of measurable behaviors that will help you comprehend your audience.
3. You Can Measure Success
The analytics provided by your video are very valuable for your business. They provide you with more than insights on your audience -they give you in-depth marketing knowledge.
YouTube (the 2nd largest search engine and 3rd biggest social network in the world) and Wistia (one of the coolest up-and-coming video hosting services) are two great hosts to use to upload your marketing videos, providing insightful metrics for your video marketing campaigns.
Video metrics enable you to track your audience’s engagement, since you can find out which are the most viewed segments of your video and which are the most ignored, among other assets. Knowledge is power!
Over here you can get our free guide on how to rank #1 on YouTube and keep learning about video promotion, SEO and YouTube strategies.
4. Learn And Adjust
Knowing from your audience will make you aware of where their interests are located. One of the most beneficial features of your animated marketing video is its ability to provide you with feedback about how the viewer is reacting to the material they’re watching. Unlike reading an eBook, the visitor who’s watching your video is giving you real data that you can process to sharpen your marketing efforts.
If most of your visitors stop watching your video after just a few seconds, this means they’re not relating with the content you’re showing them, so you need to make adjustments on your future marketing campaigns. This will push you to make changes, compelling you to make the most of the money you have invested.
5. Videos Are The Most Powerful Shop Windows
Animated explainer videos show your product to the world -literally. In 2012, video results appeared in almost 70% of the top 100 search listings on Google. Besides, it’s proven that people who watch videos tend to stay on a website for two minutes longer than those who don’t. And, according to Vidyard, enjoyment of online video increase purchase intent by an outstanding 97%.
Simply put: there’s nothing more effective, in terms of promoting your product on the web, than an animated video. You can think of it as the most powerful shop window that will show everyone what your product or service is about in an entertaining and engaging way. After that, your visitors will be just a click away from becoming actual customers!
These are just five reasons that explain how these marketing videos have the best ROI. We hope you find this information very useful to make improvements on your video marketing efforts.