Increasing your conversion rates is crucial for your business. A good conversion rate will certainly lead to more sales but the question is: how can you make this happen?
There are several techniques and tricks you can leverage in order to take your website conversion rate to the next level. We have compiled 5 tips to make it easier for you – by just making a few tweaks, you can make a big difference!
1. SIMPLE WEBSITE LAYOUT
Make it easy for the visitor to understand your website! A simple, clear and intuitive layout is key to help your visitors understand the information and navigate the site. The simpler the design, the better. Do not overwhelm them with flashy graphics and other distractions. Just make sure you offer the right resources in the right way. If not, they will certainly click off and look for another website that offers a more user-friendly experience.
2. CLEAR VALUE PROPOSITION
One of the most important drivers in increasing conversion rates is by offering a compelling and clear value proposition. But what does “value proposition” imply exactly? Let´s say it straight: “If you had just 10 words to explain why people should buy from you instead of the competition, what would you say?”. Simple: it is a clear statement that explains how your product/service solves the customers´ needs (relevancy), delivers specific benefits (value), and gives them a GREAT reason why they should buy from you and not from your competition (unique advantage). Make it clear, concrete, understandable, and avoid hype, superlatives and business jargon.
3. EXPLAINER VIDEOS
An animated explainer video is an audiovisual marketing tool that explains a product/service in an easy, quick and effective way. And that is what we LOVE doing at Yum Yum Videos. Do you want to learn more? Animated marketing videos are a great marketing tool: they not only increase your conversion rates, but also boost your sales, broaden your online visibility, build branding, enhance your SEO strategy, and have a great ROI, among many other advantages. But here is a key tip: make sure to choose the best explainer video production for your business. To learn more, check out bellow the special video we made for you! And if you need help to decide which one is better for your product/service, drop us a line!
4. CONVERSION PROCESS
Make it easy for users to buy from you or to understand where to click. The conversion process has to be simple, intuitive and self-confident. In the case of trying to get a lead, ask for as little information as possible. If we are talking about a sale, make the buying processes as streamlined as possible. How can you achieve this? Here are some ideas: guide your visitors through every step of the sale; do not give them too many options (the more options you give them, the more chances they will leave without choosing anything), ask them to fill out as few fields as possible, provide them with different payment methods, and offer free shipping.
5. CLEAR CONTACT INFORMATION
Showing clear contact information on your site is a very effective technique to increase conversions, as it gives confidence and passes on a “real company” image: the visitors will feel that someone is “there” to answer any questions they might have. Make sure your website has a clearly visible contact page: include your business address, e-mail contact, phone number, social media icons and – if possible – a live chat option too.
Bonus tip: remember that driving conversions online requires testing, analyzing and optimization. There is no general rule: what works for a specific website may not work for another. The only way you can learn about what works best for your business is by TESTING, so run A/B tests on a periodic basis and figure out which adjustments you should apply to your strategy.
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