Yum-Yum-Videos-explainer-video-production-company-CircuPress-2-THUMBWhat makes the difference between an ordinary animated explainer video and the best explainer video ever? Of course there are many key factors involved, but you need to consider some “must-have” basic ingredients if you want your animated video to look - at least – great.

Picking a professional animated explainer video production company is the first key decision you'll need to make. If you need a helping hand in making up your mind on which vendor you could choose, feel free to download our eBook “How to choose the best explainer video company for your business”. 

idea-light-bulbAnimated video production for CircuPress

Now, let's see the 5 unique traits your animated marketing video needs to have to rock the web!

1. A GREAT SCRIPT

The script is the essence of your animated marketing video; it's basically the message you want to transmit to your audience and the foundation of your video. The script must follow a coherent line, this is, it should start with a beginning (explain the problem to your audience), have a middle (tell them how your company can solve their problem) and an end (express why your company is the right choice to help them out). In addition to the beginning, middle and end…to make a GREAT script, make sure it's clear, consistent, straightforward and creative! To learn more about animated video scriptwriting, download our free educational eBook “How to write the best animated video script”.

office-secretary-writing-on-computerAnimated video production for Idealis Talent

2. YOUR AUDIENCE AS THE MAIN CHARACTER

One basic concept in the communications field is identifying your audience before sending a message. If you don't make a customized animated marketing video for your audience, it will all be in vain. So focus on building the design of the characters and the background, having your key audience in mind, to make them feel identified with  as “part of the story”.  Generating trust and empathy is essential in order to grab your audience's attention.

Here's an example of an animated marketing video that is completely aligned with its target audience:

 3. THE COLORS OF YOUR BRAND

Your audience needs to recognize immediately that your video is an “extension” of your brand. Apply your brand colors across the entire the video (backgrounds, characters, etc.) so people can easily recall it after watching the video and relate it to your company. 

In this animated video we've developed for Munzit, the warm colors red, orange and yellow (the hallmark of the brand) stand out in the whole video:

4. A COMPELLING CALL TO ACTION

If you don't tease your viewers into taking action, your efforts might have been worthless. Adding a compelling call to action at the end of your animated marketing video will make your audience take that final step and achieve that specific marketing goal (subscribe to an e-mail list, buy a product, download an eBook or a whitepaper, etc.). This CTA has to work as the icing of the cake! Make sure to use strong verbs such as “download”, “try a free demo”, “subscribe”, “start”, etc.

Check out this example we developed for Tellwise that clearly invites the audience to click on the CTA:

5. HIGH QUALITY IN EVERY DETAIL

Making a low quality video can be critical for your company's image: it will inevitably lead you to lose trust…and money. Conversely, a high quality video will certainly make you stand out from your competitors, will reinforce your brand, will grab your audience's attention and will encourage them to share it within their networks. 

A good animation of the characters, the way elements are displayed on screen and the way animators apply the video transitions can give you a general idea of the quality of the video. To learn more about how to tell the difference between a high quality video and a low quality one, read this article.

employee-receiving-praises-applauseAnimated video production for Idealis Talent

Do you want to get more of the best explainer video production tips and how they can help you boost your marketing strategy? Visit our Animated Video Academy with and download our free ebooks, slides and infographics! 

 The Explainer Video Academy - Turn your Visitors into Customers and your Customers into Fans. Want to know how?

Click here to receive monthly tips about Explainer Videos!

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