You’ve sure heard that an animated marketing video can boost your conversions and sales. But the reality is that if no one visits your site then no one will purchase your product or service. Your main concern is how to make people go to your site, so you need to improve your SEO (search engine optimization) strategy.
But what if I told you that a single animated explainer video could boost your SEO efforts and sales at the same time? Are you interested?
Today you’ll learn why and how an animated marketing video does not just increase your conversion rates but also helps you to enhance your SEO campaign and help you rank in the first positions in the search engines!
Here’s a cool animated explainer video example:
1. Boost average website visit time (and make Google know it!)
It’s impossible to know exactly how search engine algorithms work (especially on Google) but we know that one of the main factors they take into account is the amount of time visitors spend on a website. That’s pretty logical actually; if people stay longer on a particular website rather than on any other it means that that website is more interesting, so search engines will place them higher in the search results.
Did you know that the average website visit time reaches up to 8 seconds? That’s right: a mere 8 seconds. Well, an explainer video placed above the fold on your website boosts visit times by 2 minutes on average! The number may seem like a small increase but actually going from 8 seconds to 2 minutes equals an amazing 1500% boost! Besides, those 2 minutes give you enough time for you to explain your product or service and eventually turn those visitors into customers, and help to increase your sales.
This is a great reason why an animated marketing video boosts your ranking in the search engines, but it’s not the only one, so keep on reading.
Watch this cute animated explainer video and see how the story quickly grabs your attention and makes you want to watch it all the way through:
2. YouTube is the 2nd largest search engine in the world! How can you miss it?
Just behind its father Google, YouTube is currently the world’s 2nd largest search engine and 3rd biggest social network. This means that it’s more important to rank high on YouTube than in Yahoo! or Bing. Your company shouldn’t miss the chance to rank high on YouTube and the only way to be there is with a video. So why not try making an explainer video and add the chance to explain your business idea in a few seconds?
The following animated video of ours ranks #1 on YouTube and thousands watch it every month! In this step-by-step piece we explain how to achieve the same with your videos.
3. Video is the most shared marketing content on social media
Online videos are the most shared pieces of marketing content on social media. On Facebook they’re shared 12 times more than pictures and text posts and that’s one of the reasons why Mark Zuckerberg’s network is increasing its video marketing efforts. Twitter is going the same way, encouraging video sharing with its new advertising and video hosting services.
Don’t expect for your explainer video to go viral though: bear in mind that it’s an explainer video, not a funny video. However, explainer videos can be very useful to use in order to generate social buzz in any social network, as well as ads, blog posts, and so on, to lead more visitors to your website. All of these factors boost your SEO efforts because more website views equal a better position in search engines.
Here’s a whiteboard video, another popular style from these neat animated videos:
Now you’ve learned why a single explainer video can boost your SEO efforts and conversions at the same time. These animated videos are awesome marketing tools, so use them the right way and get ready to increase your sales!
If you want to learn more about these animated marketing videos, visit our Explainer Video Academy and get our free educational resources (from eBooks to infographics and slides) to help boost your video marketing campaigns.