Animated explainer videos are made to explain a product or service in an engaging way, but they’re not all made the same way!
On the contrary, there isn’t one but many explainer video styles and we can say that each one speaks its own language: some are awesome for a particular target audience, while others are great for certain kind of products and services. But which one is the best explainer video style for your business?
If you hire a good explainer video production company, they would certainly give you a hand with that choice; but whether you hire one or simply do it your own way, it’s vital to learn which video style suits you better.
Here’s a fun and useful first approach to do so:
Now why not learning a bit more about each one of them? Read through and start picking and choosing which could do best for your product and target audience, while watching some neat animated examples:
1. Screencast Video: the try-before-you-buy style.
A simple capture of a computer screen or even a smartphone can be used to showcase how your product or service works. This style of video is regularly used on educational or try-before-you-buy campaigns, so they’re usually 5minutes long to deliver a thorough explanation.
If you run a low-budget startup, this could always be a good first step while aiming for more complex videos in your next campaign.
2. Cartoon Animation: the friendly style.
Also called character animated video, it’s one of the most requested styles, because its custom-designed animated characters can bring emotion and personality to any brand. It catches attention quickly, is fun to watch and creates memorable tales at the same time.
Storytelling plays a major role in this kind of video: the main character (representing your brand persona) solves his problems (which are your audience’s problems) with the help of your product or service. This is why cartoon style is a great business to consumer (B2C) choice every single time. However, don’t forget that behind all businesses there are real people that want to connect with their audience, so this style can be wisely used for business to business (B2B) companies that want a more friendly approach.
3. Whiteboard Animation Video: the explanatory style.
The traditional technique was made by an artist who drew on a whiteboard, while being recorded by a camera. Nowadays, these videos have become fully digital but still try to recreate the classic procedure; some companies decided to go further, adding 2D character animation and special effects.
Whiteboard animation videos are highly engaging because the story is being created in front of the viewer’s eyes and, due to the educational approach of the technique, they are great way to explain complex information in a straightforward style. It’s the ideal style for marketing IT solutions, computer software companies and even business to business (B2B) campaigns.
4. Motion Graphics: the fancy style.
The motion graphic is the art of bringing graphic design to life through animation. This style uses graphics elements (such as shapes, colors and patterns) to convey a message through an elegant movement.
It’s a great style to convey abstract or complex concepts. If you are a startup or a SMB from the financial or techie industry, this type of video can guarantee brand strength and engagement. It can also be combined with some character animation, a popular technique mix to get the best of both worlds.
5. 3D Animation: the style for finicky ones.
Some companies like to add 3D elements to the traditional cartoon or motion graphic styles, as a way to stand out or give a more state-of-the-art look to their products or services, or even craft a complete 3D animated video.
There are no limits to what a 3D video production can accomplish but, of course, it’s the most expensive one, so limited-budget startups may want to leave this style alone for a while. The other issue with 3D videos is the exhausting amount of time that it takes to make changes to your video: a change of graphics could take days; an animation adjustment, even weeks. However, when the budget and time is not a problem, the results can be outstanding!
Already got a favorite one? Choose wisely on your marketing goals, your target audience and the type of product or service you’re promoting. The right animated marketing video style will take your business to the stars!
Now, if you want further advice on video marketing and video animation, visit our Explainer Video Academy to get our free eBooks, infographics and educational videos to boost your online campaigns.