So, you want to make an amazing whiteboard animation video like the ones you've see all over the web, don’t you? In case you live on Mars, and you've never seen this type of video (not joking, have some respect for the Martians!), this is what I’m talking about:
Whiteboard animation is a style of explainer video, just like cartoon animation, motion graphics, and other kinds of explainer or corporate videos. But, with so many different video styles to choose from, are you sure that a whiteboard animation video is a good idea for your startup?
Of course it is! Whiteboard videos are an awesome marketing tool, excellent for explaining any product or service in a quick and engaging way. Besides, they're also a very flexible animated explainer video style, because they work great for any target audience!
In some cases, making a whiteboard video or a cartoon style video isn’t very different, because they can help you attain the same marketing objectives; but sometimes the use of the whiteboard animation technique is not just an option, but a must to get the results you’re looking for!
Here are 4 reasons why and when you need to choose whiteboard animation as your explainer video style:
1. If your product or service are very complex
What’s more educational than a whiteboard?
People have been using whiteboards for centuries to give lectures and presentations, so it’s no coincidence that animated explainer videos adopt this technique and apply it in the marketing field.
If school has taught us anything, it's that when you see a whiteboard with someone drawing on it, you know that you're going to learn something valuable. This simple but powerful insight makes whiteboard video animations excellent teachers in conveying the most complex concepts and ideas.
2. If you need extra time to explain yourself
If you have the right scriptwriters at hand, any business idea can be summed up in a 90-second long explainer video, which is the time length we recommend for almost any explainer video. But sometimes, if your product or service is more complex, you can push this limit a little; and whiteboard animation is a great technique to push that time limit. There are some great whiteboard documentary videos that last over 20 minutes!
Ok, animated marketing videos should never last for 20 minutes, but with a nicely done whiteboard animation, you can make a 2 1/2 minute video and keep it engaging enough through to the end. Why is that? Well, again, when you see a whiteboard in action, you already know that the following “lesson” could take some time, so your mind gets ready for a thorough explanation.
On the other hand, the fact that, with whiteboard videos, the story is being drawn in front of your eyes, always generates expectations and keeps the viewer hooked and entertained. Don’t get too excited and abuse your potential customer’s time, but if you do need more time to explain yourself, bear in mind that whiteboard video animations work great for that.
I double-dare you to get bored watching this whiteboard video of ours, which is longer than 90-seconds:
3. If you want to keep all the goodies of character animation
It’s always useful to use animated characters in your whiteboard video: your potential customers can easily identify with custom-made characters, because they look, dress and act like them, and this generates great brand allegiance and reliability. If you can successfully combine the engaging benefits of character animation with whiteboard videos, you’ll get the best of both worlds.
If you opt for character-based whiteboard animation, you must be very careful when choosing the production company to get your video made, because animation quality plays a key role. In other words, always make sure that your characters look lively and emotional, in order to get engaging results.
4. If you have a B2B or B2C business (it fits with both!)
Whiteboard video animation is one of the most versatile explainer video styles: like cartoon-style videos, it’s always full of lovely characters and great visual humor; and like motion graphic videos, it explains complex ideas in a simple way.
These assets not only make whiteboard video one of the most complete video styles, but also one of the most adaptable ones in the marketing world: B2B (Business-to-Business) clients will love the way these videos explain and “sell” a business idea quickly, and B2C (Business-to-Consumer) customers will never look away from its compelling storytelling and lovely characters, like the ones on this video over here:
Bear in mind that the tone of your video script will define, from the very beginning, if your video is a Business-to-Business or a Business-to-Consumer one.
Now you have a better idea of whether you actually need a whiteboard video for your business or not and why it would be a good marketing option. But, why stop there? Learn all about the different styles, best practices and even more benefits of animated explainer videos in our brand new free eBook: “Explainer Videos: the Ultimate Marketing Tool.” Oh, and don’t forget to watch our super-cute video that quickly explains how to choose the best explainer video style for your online business:
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