It´s getting harder and harder to compete out there. If you want to stand out from your rivals you need to truly commit to your audience by emphasizing your values, strengths and unique value proposition.
Animated marketing videos are a great resource to communicate all this in a catchy and entertaining way. In other words: they´re perfect to use to express your culture and brand identity.
The question is: how can you build your brand personality with an animated explainer video? Keep on reading and find all the answers you need!
CREATE A BUYER PERSONA
It´s vital that you know your potential customers in depth. The first step you need to take is to create a buyer persona, this is, a detailed representation of your audience. Focus on gathering as much information as you can, such as how old they are, where they come from, what their job and position are, how they dress and any other useful insights.
Once you have your buyer persona ready, you will be able to create your animated characters to resemble your target audience. This will generate strong identification and trust towards your brand, since the video will talk about a problem they actually have and they will also feel identified with the characters you´re presenting.
APPLY THE COLORS OF YOUR FLAG
Colors are a key element when talking about brand identity. They´re crucial in order to influence how your target audience perceives the essence of your brand. By making wise use of your brand colors in your video, your potential customers will be able to associate them with your company and easily recall it afterwards. Whether it´s a flashy red, a relaxing blue, an energizing orange, or a healthy green, your colors will speak directly and help you create brand awareness.
CHOOSE THE RIGHT ANIMATED VIDEO STYLE
There are several styles of animated marketing videos and many of them (such as whiteboard videos or motion graphics) use character animation, which is a great resource to build your personal brand, since it gives you the chance to tell your story in a very visual and catchy way without the need to hire filmmakers or actors. Hence, the style you choose will reflect your brand identity. For instance, if you want to present your company in a modern and friendly way, you can use a character animation video, such as this one:
Or if you want a more sophisticated and avant-garde style, you can go with the motion graphics style:
Tip: Have in mind that each style of video goes hand in hand with your marketing goals and the target audience you´re aiming to. If you want to know exactly which video format suits you better, check out this useful tutorial.
MAKE IT SOCIAL
Now you need to go one step further and get a closer and more personal approach with your audience. To get to this point you need to carry out a thorough social marketing strategy to promote your video and generate brand awareness. Use YouTube, Twitter, Facebook, Pinterest andVimeo to get the most out of each social network in order to widen your reach and spread your voice. When promoting your explainer video on social media platforms, always remember to be consistent (reply to everyone´s concerns and inquiries), coherent (send a coherent message regarding brand identity, values and speech) and keep your videos short and engaging (a 30-second video is a good length for social media platforms).
Finally, remember to stick to your own unique style, and just be yourself. Your target audience will easily perceive it and see you as an authentic company!