As the Internet and new media increasingly become part of our lives, marketing specialists see a major shift in the way that companies advertise and sell their products.
People have grown sick and tired of being sold to through the old-fashioned loud and impersonal channels, whether it is spam mail, cold-calls from eager telemarketers, or traditional radio, print media and television ads.
But as these methods become obsolete and inefficient, how can you promote your startup or business? This is where inbound marketing comes in!
What is Inbound Marketing?
Inbound marketing is promoting your company by drawing visitors to your site and providing them with interesting and useful content. Regardless of whether or not these visitors end up buying your product or hiring your services, the idea is to provide them with a learning experience that can really inform their decision making process.
This generates trust which is later rewarded in conversions and sales. So it’s important to put passion into your content to make it attractive and helpful.
You Need the Right (Video) Content
There are many different kinds of content: blogs, posts, infographics, case studies, eBooks, etc. But there is one that stands heads and shoulders above the rest: animated marketing videos (AKA explainer videos).
Through a 90 second or less digital animation, you can explain to your target audience what your company does, and how your products or services can make their lives easier and why they should choose you. Video promotion is 6 times more effective than print or direct mail. Some of the stats on online video speak for themselves.
Adding an animated marketing video to your landing page will:
• radically reduce your bounce rate (the amount of visitors that leave your website just after a first glance).
• increase the average time visitors spend on your site by 2 minutes (from the meager 8-second average).
• increase the chances of appearing on the first pages of a Google search by an estimated 53%.
• boost your conversion rate by an average 20%.
Tell it to your Target Audience!
People are looking for more personal, meaningful, and insightful ways to relate to the world. The effective use of inbound marketing through the use of animated marketing videos allows your company to align its content with the interests of your customers.
Telling your audience how to solve a problem, or save time and money in a transparent way is sure to capture its attention and interest. When people sense that they are being explained things in an honest and clear way, they feel that they can trust your brand, and are likely to become satisfied and loyal consumers. So instead of bombarding consumers the old outbound marketing way, put some passion and human interest into it: generate blogs, use social media, work your SEO, and make your first explainer video!
For more information on how an explainer video can help you tell your story, download a free copy of our eBook: “How To Improve Your Marketing Campaign with an Explainer Video”!