If your explainer video is engaging and entertaining enough so as to make your audience watch it till the end, then you have great chances of going one step further.
By including a clear and compelling Call To Action at the end (or in specific segments along the video), you'll be leading them to actually do “something”. Hence, a Call To Action (usually known as CTA) is the action you want your viewers to do after watching your video.
Of course, there are different types of CTAs, and several ways to include one in your video. We're here to help you out with that. Take a look at these useful tips!
Getting Creative: Types Of CTAs
If you get too pushy, maybe you won't get any good results. It´s better if you lead your audience in the direction you want, by being creative and giving them something useful and timely. Encourage them to ask for more, make them feel curious about your product, offer them some kind of giveaway or reward for trusting you.
You have several alternatives out there! Let's go over some creative ideas you can implement.
- Ask a question: leverage the power of a CTA by encouraging your viewers to “join your conversation” in your brand's social networks. This is a great way to interact with your audience and collect their feedback.
- Enter to win: giveaways are always effective. By including some kind of giveaway in a dedicated landing page you can get a great response from your audience.
- Free trial: if you have a subscription business model, this option is for you. With a free trial you can give your potential customers the possibility to test your product before actually paying for it.
- Fill out a short form: although this one is much more common, it's still effective. Asking for specific information from your audience can help you build a qualified database of potential customers who are interested in your product/service.
- Watch another video: you can help your viewers to complement the information they've just received with another video (that is more specific, or that is strictly aligned to the buying stage that they are at).
- Download an eBook: leading them to download a free eBook is also another great way to provide them with useful and valuable information about your product.
3 Ways To Include Your CTA In Your Video
Now let´s review 3 different ways to include a Call To Action in your video.
1) Vocal CTA: if there's a person speaking in your animated explainer video, or even if your video has a recorded voice-over, you can add a vocal Call To Action. The great thing about this is that a human voice tends to exude confidence and can be highly persuasive (even more so if the person is making eye contact with the viewer).
2) Text CTA: another alternative is including the CTA by using text. This is highly useful especially if you have a specific URL you want your viewers to visit, a promotional code, or any other information that could be hard to remember if it isn’t read.
3) Button CTA: finally, if you want to add a pinch of interactivity, you can include a CTA button that is eye-catching and compelling. This way your audience will be able to click on it directly and take the next step (get more information, subscribe to a newsletter, fill in a form, download a whitepaper, or any other action).
Tip: would you like to get some useful information on how to get the most out of your CTAs? We suggest that your read this blog post in which we summarize, in 3 bullets, how you can use a CTA effectively.
How about you? Which CTAs do you usually include in your videos? Are there any other tips you'd like to share with our community? Feel free to give us your opinion!