Yum-Yum-Videos-explainer-video-production-company-APPIER-story-THUMBExplainer video production is not an easy task; it requires the hard work from a whole team of professionals and has many different stages (you can see them all in this cute free slide). Today you’ll learn one of the most challenging ones: the storyboard!

Here’s a nice storyboard sample:


The storyboard describes the actions (what happens) and the visual aspects of the video. It’s crafted by the creative director and then usually re-drawn and polished by a professional storyboard artist.

A storyboard is like the comic strip of the video. It indicates camera shots, transitions and all the actions in the video, so it’s a vital stage in animated explainer video production to know what everything will look like at the end.

Regular storyboards have three different segments:


1. Frames

The most important aspect on a storyboard are frames. Frames are scratched still images which depict what is going to be seen on the video at a certain time.


Within these frames you can arrange the visual composition (how characters and elements will be set on the shot) and the actions that those characters and elements take at that particular moment of the video, as well as camera angles and other visual details.


2. Descriptions

However, sometimes a still image (frame) is not enough to be able to really understand what’s happening at that time in the video; so a description is always necessary.


In a description under each frame, the creative director puts in words what happens at that particular moment: what’s going to be displayed and how everything comes into motion. With this information, illustrators and animations clearly understand what will be seen on the screen at that time and what needs to be left off the screen. All of this must be conducted by the voice over.


3. VO (voice overs)

Below the description there’s a blank space saved for the voice over speech. There lay the words that the voice actor says throughout that particular moment in the video. In other words, the VO conducts the timing on the video; based upon the spoken words of the voice actor you know exactly how much time will it take to complete the action on the frame.



Every explainer video company crafts its storyboards differently. We use the vertical format and place 9 frames on each page.

Finally, let us give you some tips:

● Number each one of the frames consecutively.

● Measure the VO on each frame. Estimate if that time is enough or too much to narrate what’s happening on the screen.

● Write down a clear description under each frame even if it feels redundant. This way you’ll avoid potential misunderstandings during the illustration and animation stages.


In this article, we used storyboard samples from this animated video. Here it is for you to watch:


But how about the rest of the animated explainer video production stages?

We’ve created the Explainer Video Academy to clear all your doubts; it’s filled with free marketing video knowledge (from eBooks to infographics and slides). We invite you to enter and get whatever you need for your video marketing campaigns. Good luck!

The Explainer Video Academy. Learn How to Improve Your Video Marketing Campaigns!

Click here to receive monthly tips about Explainer Videos!

Related posts:

The Power of Storytelling

How to Make an Animated Video (step-by-step)

The 3 Most Popular Animated Video Styles

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