Well...it seems that going mobile is not an option anymore. It´s a must. You have to provide your audience with a great user experience no matter what device they're using.
Also, mobile video, specifically, continues growing at a rate of knots. The thing is that, in the mobile era, just like users have the possibility to watch videos anytime and anywhere, they're also exposed to more distractions that you'll have to compete with. That's why it's SO important that they really enjoy watching your video, but also that you help them to remember some key information and, ideally, that you lead them to take the next step.
The key point here is: if you want your video marketing campaign to be effective, you have to make sure that you satisfy their expectations. In other words, you have to make sure that your video meets the “mobile logic” and also that you find a way to differentiate yourself.
Today, we'll share 5 tips that will give you a huge hand in optimizing your video for mobile devices. Keep on reading!
Mobile Stats Speak For Themselves
We don't want to overwhelm you with too many numbers. Just check out these interesting stats which will give you a general idea on how mobile video content is booming:
- In 2017, figures suggest that more than 63.4% of mobile phone users will access online content through their devices.
- Globally, mobile data traffic will increase 10-fold between 2014 and 2019.
- Nearly three-fourths of the world’s mobile data traffic will be video by 2019. Mobile video will increase 13-fold between 2014 and 2019, accounting for 72% of total mobile data traffic by the end of the forecast period.
Making a Mobile-Friendly Video
Let's review how you can optimize your videos for mobile!
1) Make Sure The Video Player Is Optimized For Mobile
One of the most important things you should tackle is having a responsive player for your videos. You need to make sure your video looks great no matter what device the viewer is using. So, when we say that the video player should be optimized for mobile, we mean that it should fit the size of the screen perfectly. All major hosting sites, such as YouTube, Wistia or Vidyard, auto-adjust for phone viewing, but despite this, take a few seconds to check how your video looks on different screens.
2) Choose a Mobile Friendly Thumbnail
Thumbnails are probably one of the most important elements to grab your audience's attention. But, just like it has to be eye-catching, it also has to display something about the content of the video itself. All this, without losing quality and impact, whether your video is being viewed on an iPhone or any other smartphone. Do some tests and make sure the thumbnail is enticing no matter what size the screen is.
3) Keep Your Video Brief
Mobile viewers are on the go. They don't have time to waste. They're looking for brief, fast, informative, entertaining and shareable content. So, meet their needs and provide them with a short and engaging video. For an explainer video, for instance, we always recommend a 90-second video. But, for mobile devices, it's better to go for a 30 or 60-second video.
4) Make Sure It Loads Fast
Although mobile users are a little more patient that desktop users, they're still pretty anxious. When producing your mobile video, check the quality settings and try to reduce as much as possible (without losing quality) the size of the images, animations and audio. This way you won't need to compress it much to get to the final size. Regarding loading time, it´s always a good idea to use the hosting video site analytics to check how your video is performing.
5) Use Call To Actions Wisely
By using a compelling Call To Action you can encourage your audience to take the next step. That being said, you should use a video platform that allows you to have a clickable CTA at the end of your mobile video. Another useful piece of advice is including the CTA next to the video on the landing page where you've placed it. Make sure the CTA button is visible so that the viewer does not get lost and knows exactly what to do next.
We hope these tips have helped! We also recommend that you take a look at this article in which we share further information on mobile optimization.
Finally, what are your favorite mobile -friendly videos? Share your thoughts with us!Sources: Statista, Cisco, Cisco.