There is no doubt that eCommerce is growing at an astounding pace.
It is estimated that this year 37.5 million people in the U.S. will transact with their phones at the point of sale. This equates to an approximate 61% increase in comparison to 2015!
If you want to be a part of this, why not start by promoting your eCommerce site or page today? Luckily for you, one of the fastest-growing types of content pairs greatly with online sales; are, videos! An explainer video will help you get the attention of exclusive mobile users and improve your social engagement. But there is even more to this.
If you want to find out, learn how and why a custom animated marketing video can help you with your online sales goals this semester.
They Are Short And Sweet
Internet users have short attention spans, as you might already know. And by “short” we mean, less than 9 seconds!
This is why you must take advantage of this, tiny, tiny window to attract their attention. That’s when a marketing video comes in handy. 8-and-so seconds is just the right amount of time a user needs to discover your video and click on the play button. The rest is audiovisual magic!
They Focus On Your Product or Service
By portraying day to day situations that your target audience can identify with, an explainer video will describe concisely and clearly what your product or service does and why it is the best option.
As a matter of fact, the script is carefully written to address your product’s characteristics and benefits. This is one of the reasons why making it custom is so important!
They Enhance User Experience
With an animated marketing video, you can play with attractive visuals, quality animation, sound effects, charming music and targeted voiceovers to suit your needs. These are just some of the resources that will come into play when it comes to describing your unique value proposition.
Being so resourceful, videos are the most pedagogic type of content. No wonder why they are processed by the brain 60,000 times faster than text!
They Boost Navigability
If an image is worth a thousand words, think about what a video can accomplish. Having an explainer video on your landing page can save you text explanations, which you can save for later, when users are already hooked on your product.
As your video can and should be the center of focus on your landing page (because of what we said earlier about attention spans), you can simplify your web design with it. Less buttons and possibilities, less hassle! Reducing the amount of choices for your website visitors can be beneficial to the accomplishment of your navigation flow, and ultimate sales.
Yummy tip: Bearing this in mind, you can include a clear call to action at the end of your video. This way, your viewers will know exactly what they can do to learn more about your product.
They Are Engaging!
The cute characters, funny situations and relatable challenges conveyed by the video’s story will definitely keep your viewers hooked until the end. And by that moment, they will know a lot about the benefits of your products and how it can help them. It’s a great way to generate leads!
All in all, what do you think about boosting your eCommerce campaign with some video magic? Have your tried it before? Let us know!
If you are keen on learning more about custom marketing videos, be sure to read our free eBook Explainer Videos: The Ultimate Marketing Tool. It will even help you choose the best video style for your business. It’s our gift to you for reading our helpful content! ☺