Online marketing has changed for good during the last years: methods like buying email lists or hard-focusing on salesy ads have become outdated. Luckily, today there’s a new engaging marketing way: it’s called inbound marketing!
The inbound marketing methodology is based on creating and sharing quality and useful content to educate and guide the audience towards the final purchase decision (that’s your product or service!) through a 4-step buyer’s journey:
1. Attract visitors to your website.
2. Convert those visitors into leads.
3. Turn those leads into customers.
4. Make your customers into promoters of your brand.
This path makes use of all kinds of online content, but there’s one in particular that can boost every one of the inbound steps: it’s animated explainer video! Why is this video marketing tool so special? Let’s drive the road of inbound marketing through this neat infographic and find it out:
That’s quite useful and fun, huh?! Now there’s no doubt that an animated explainer video is a multiple marketing tool that can boost every step of your inbound marketing campaign!
And if you want further advice and tips to make the best of your video marketing campaigns don’t forget to visit YumYumVideos’ Explainer Video Academy, where you’ll find lots of useful free content, such as eBooks, more infographics, slides and educational animated videos.