Do you notice that when people visit your landing page they leave only after a few seconds? Well, this could be more dangerous than you think for your online business. Besides losing potential customers, if those visitors don’t stay on your page long enough, Google will never consider your website as of high interest and nobody would ever find you in the search engines.
But don’t despair! An animated explainer video will give you a hand.
An animated explainer video is a powerful marketing tool that explains your product or service in 90 seconds or less, so, combined with other ranking factors (like conversion and click-through rates) it’s great for optimizing your landing page because it attracts your visitors and keeps them on your website for a longer period of time. Then if you make it your videos attractive and interesting, soon you’ll be able to watch your website rank higher in Google and allow your potential customers to find you quickly and easily.
But how do you make your videos interesting for your audience? Let me give you some advice:
Keep The Best Elements In Sight
When using your explainer video on your landing page, don’t hesitate in placing it above the fold. The video should be the first thing a viewer sees when they visit your site. Aim to try and make your visitors stay for an average of 2 minutes. The average human attention span lasts for 8-seconds so if you can get your viewers to stay on your page for at least 2 minutes, that’s an amazing 1500% boost!
Don’t Forget Your Call-To-Action
If you don’t tell your audience exactly what you want them to do after they watch your video, they will get easily distracted (we’ve already mentioned that the human attention span works just like a goldfish, 8 seconds, right? (or did you already forget?) So what you need to do is tell them directly to share your video, to download your eBook or subscribe to your newsletter, by placing an alluring call-to-action on your landing page.
Care For Your Social Media
The thing is, you don’t just have to make your audience stay longer, you also need to bring new potential customers in. In order to achieve this, it’s vital to get social with your brand! Make sure that your social media sharing buttons are always placed right beside, above or below your animated explainer video in your landing page so that your viewers can instantly share your content right away.
And Now What?
Embed your animated explainer video on your landing page and let us know if your results were awesome or not! You’ll see that your potential clients will be able to find you easily over the Internet and when they do, they’ll stay longer on your website and increase your conversions like crazy!
Now, if you want to get more advice and tips on explainer video marketing, don’t leave without downloading our latest eBook.