Having a good animated explainer video is important for any online business, but it’s equally important to know where to place it in order to get the best results from it.
Why is that? Because the place you choose to place your video will affect the amount of visits your website gets and the number of conversions you make. The placement of your video would also have an effect on how much time your viewers spend watching the video.
In order for you to make the best of your neat marketing videos, we’re going to give you 5 great spots to place them, plus useful tips on how to do so!
1. Above The Fold On Your Landing Page
Give your explainer video the highlight it deserves!
It’s proven that explainer videos placed above the fold on a landing page increase the average visit time by 2 minutes, reducing bounce rate (that’s the amount of people that leave the site after a quick glance) and ranking your site higher in any search engine (such as Google).
A good marketing video represents your brand and explains your product or service in a matter of seconds, but if you keep it hidden under a bunch of text (or worse: hideous advertising!), your visitors won’t even see the play button and you’ll probably lose them before they get to the video.
This video sharing site is the 2nd largest search engine in the world (just behind its powerful owner: Google). This means that online users achieve more searches in YouTube than in Yahoo or Bing. That’s the main reason why your marketing videos can’t miss their place on YouTube.
It might be hard to get to the first place rankings in a regular video search, but the mere fact that your video is uploaded to YouTube gives you the opportunity to attract unforeseen new visitors for free! And don’t forget that paid advertising on YouTube is always a good first step in order to promote your video content and get even more potential customers to watch it.
Until now, Facebook Video Ads were only allowed for selected advertisers at a very expensive cost. But things have changed recently: Mark Zuckerberg himself has just announced that Facebook will be turning efforts towards video marketing next year. That’s not just great news for social media marketing but also for online advertisers.
Zuckerberg stated that video content "fits very well into the newsfeed form factor that people consume on Facebook” and hinted where the largest social network is heading to: native video promotion. In the meantime, we can still share and promote compelling posts with video on them; but be aware, because next year will definitely be the year that video marketing takes over social media!
4. Other Social Networks
You need to place your videos on your social networks right away. Social media is heading fast towards video marketing and that’s undeniable. We’ve just focused on Facebook, but the rest of the social networks have made their own marketing moves too: Twitter has just launched a beta version of Promoted Video Ads, a pay-per-click service that hands advertisers a form of native video promotion and the possibility to check the results with proper analytics.
Pinterest is another social network that is now allowing and encouraging video promotion with personalized features and analytics options. Instagram and Vine, the kings of micro-video (owned by Facebook and Twitter) are testing it too.
Imagine if you had been one of the first brands to advertise on Google… Well, you can’t miss the chance to get on the next social media boom: so make sure you have your marketing videos ready!
Placing your video in your blog posts can boost your SEO (search engine optimization) campaign by making visitors stay longer; we explained the reasons in the first point. If people stay longer on your blog posts by watching your video embedded in it, you’ll eventually increase your online visibility, rank higher on Google and more people will come to your blog.
On the other hand, guest blogging on other websites with similar target audiences but greater online traffic is an even greater way to boost your traffic and increase your online presence. Placing your marketing video in your guest post will lead new visitors to your website, your blog and even your YouTube channel (or to wherever you’re hosting your videos).
We hope these pieces of advice have been useful for your video campaign. Remember that where you put your videos is as important as how well you made them.
Now if you want further advice on video marketing, don’t leave before visiting our Explainer Video Academy, the first online spot dedicated exclusively to deliver free educational content about animated explainer videos.