So, you are planning on making an explainer video for your business? That’s superb! To help it reach the stars, we want to help you beforehand so the results of your efforts match every single one of your expectations. A key factor related to your animated marketing video success is customizing it as much as possible. Discover why!
Before we start, let’s see this startup video selected by Hubspot as one of the best animated explainer videos of the web:
APPEALING TO YOUR AUDIENCE (AND NOBODY ELSE’S!)
Template character animated videos can be really handy if you have a limited time or budget to make your startup video. But the thing about them is that, even if you had a wide array of characters to choose from, they would still look quite generic: that’s because these same characters are used over and over again to suit different brands and messages.
In contrast, a customized animated marketing video will have its very own graphic design and animation elements, which means your characters will look and behave just like your target audience. Of course, you must know who your target audience is from head to toe!
Tip: You can easily develop the idea of your target audience by making a buyer persona, which is a detailed representation of your client (Buyer Persona Institute). The resulting buyer persona can even become one of your characters if you’re opting for a character animation video!
Even if you are not planning on making a character video, its overall look should appeal to your target audience. Aesthetics can tell a lot about who a person is, and you should definitely put your audience in first place in your startup video while still portraying your brand!
Moreover, in a custom video, voiceovers will be natural instead of sounding robotic or fuzzy, and they’ll definitely appeal to your target audience as you will be able to choose a voice actor with the right tone and accent.
All of these aspects mean that your audience will feel identified with what they are watching and listening to, which will eventually lead to higher engagement rates not just from anybody, but from the specific people you are addressing. Bingo!
See how this video shows us the dream of the main character (the target audience) is to be a Data ninja!
BETTER QUALITY, BETTER RESULTS
Engagement rates are also greater on custom videos because the animation is much livelier: the characters are constantly active, their movements flow and transitions are smooth, all of which helps to keep those viewers entertained.
A bad quality animation can incite discomfort and distraction, meaning your viewers will probably leave before watching it completely. You can avoid this by leaving the hard work to the experts! For help with this, we created an ebook called: “How to choose the right explainer video company” download it here for free!.
Check out how great animation can make a video a lot more engaging:
It has been proven that familiarity breeds liking (Science Daily). Familiarity is one of the main reasons why, even if your video doesn’t have branding as its primary goal, exposing your brand identity in your video is an opportunity you can’t miss.
A great way of branding your video is by applying your brand color palette. If you want to know how nicely it can be done, take a look at Kala Shop’s video. Notice the prevailing reds and the contrasting colors that add interest overall:
Branding your video to the ultimate detail is a possibility you can only take advantage of when making a custom animated video. The awesome thing is that your viewers will be exposed to your brand image from the first second, meaning that even if they don’t watch your video fully, it will still look and feel like yours!
Tip: Regarding branding, it is great to match the style of your animated marketing video to the one on your website, social media channels and your overall brand presence aesthetically and even content-wise. Be consistent!
YOUR VIDEO IS YOUR BRAND’S SPOKESMAN
Always remember that your video will represent your brand. So if it doesn’t look professional, your brand will be perceived as not serious and trustworthy. This is something you definitely want to avoid!
As you can see, a fully customized video is the perfect ally to convey trust for your brand. The production process will take longer, but it will offer you all the possibilities you need to get the exact message across to the right audience and showcase all of that personality which distinguishes your brand from any other, thus increasing the return on your investment.
If you feel ready to have your very own video, here’s a great resource that will help you: “How to Choose the Right Explainer Video Company for your Business”. Know the things that you have to bear in mind before making a decision by downloading the eBook: it’s our little present from us to you. Enjoy!