An animated explainer video can give a strong boost to your marketing campaign, but before seeing results, you need to make sure it’s of great quality and represents the problems and specific needs of your target audience, in order to generate interest and trust.
There are huge differences between a template video and a custom animated marketing video. Today we´re going to review the cons of using template videos and learn why you should always go with a custom video, if you really want to take care of your image and –ultimately- your potential customers.
Let´s see why a template video could cost you a lot more than using a great quality custom video…
YOUR POTENTIAL CUSTOMERS DROP OFF and YOU LOSE CONVERSIONS
Template videos use basic characters and bad animation, so they tend to be boring and dull. If you don´t get your audience´s attention, people will simply leave and go to another site…perhaps your competitor´s site. This means you´re losing potential customers and consequently the possibility to increase your conversion rate.
YOU DON´T ENGAGE YOUR TARGET AUDIENCE
Template videos are made with pre-designed characters and animation libraries instead of being customized especially for your target audience. You don´t have any opportunity of tailoring the characters and backgrounds to make them resemble your audience. This will make them feel unmotivated and they will just leave.
YOU GENERATE MISTRUST
Template videos are not well-crafted, aren’t of good quality and give an impression of being bad and cheap. In fact, they are… but that´s not good for your brand image at all. If people think your video is second rate, they will also associate this concept with your product.
YOUR VIDEO LOSES QUALITY
Template videos are made in a quick and cheap way. They don´t have a professional talented team working behind them. Characters are very basic, animations are poor and all of this affects their quality. This means that the characters won´t look alive and this will result in a lackluster video.
YOU DAMAGE YOUR SEO EFFORTS
If people land on your site and see a mediocre video, they will instantly leave and damage your time-on-page rate. This has a direct impact in your ranking position on Google, Yahoo and other search engines.
YOU GET POOR MARKETING RESULTS AND YOU LOSE MONEY
With a cheap video, you might be saving money at first sight, but it will cost you an arm and a leg in the long term. You will lose visibility, you will damage your brand image, you will scare away potential customers, you will spend on advertising that won´t work, and so much more. Conversely, a custom animated explainer video has a great ROI.
So now let´s see what a great custom video looks like!
As you can see, a custom video is always the best choice. If you want to pick up a vendor who can help you on the development of your video, download our free eBook “How to choose the right explainer video company for your business” and find all the aspects you really need to consider when making this key decision.
If you want to learn how to combine low cost with high quality, read this article and get further information! You can also visit our Explainer Video Academy where you´ll find more useful and educational content.