Are you looking for a good video hosting platform to upload and distribute your videos?

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awareness - how to improve your marketing

Pay attention! You have to pick it out wisely, you need to spread your videos to the right channels in order to maximize their reach among those who should watch your video (you don't need to target the whole world!). You also have to consider the branding options you need, the analytics and marketing tools each one provides, and more. Of course, you don't need to “marry” just one, you can use even two or three services and complement their features and functionalities. At this point, you’ll be asking yourself:

What are the best video hosting platforms for businesses?

  1. Wistia
  2. YouTube for business
  3. Vimeo for business
  4. Sprout Video
  5. Vidyard

What do each of these platforms offer to you? Join us and learn about their main features!

1. Wistia

We've been using Wistia for many years and we can say it's a great video hosting service. To start, it offers huge simplicity to set your account up and it's very user-friendly.  It also gives you full control over the branding and  customization of the video player. Maybe one of the most remarkable features about Wistia are the heat maps, which give you the chance to see which parts of the video were watched, skipped or rewatched, and also what other videos the viewer watched. Regarding video analytics, it provides advanced insights about the performance of your videos and some interesting marketing tools. Other valuable features include the possibility to add social sharing options, clickable calls to action, and collect viewer's emails, among others.

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2. YouTube for business

We can sum up YouTube's main advantages in two words: community + social platform. The great thing about YouTube is that is has a tremendous community around the world, while it's also, by essence, a social network. With this in mind, YouTube is great for raising brand awareness, but there's more: YouTube belongs to Google; YouTube's videos rank on Google's search engine, in the first positions... AND, YouTube is -inherently- a search engine by itself. Not insignificant at all. Want more benefits? It's very easy to use, and it's free. The problem is that YouTube is a social network, not a business network, consequently, you'll have to adapt to its look and feel (with no option to customize the video player) and the video analytics, although they're pretty good, they are not as advanced as Wistia's, for instance.

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3. Vimeo for business

Vimeo's community is not as large as YouTube's, but it's definitely much more targeted, not massive at all (and this, depending on your business/product, could be highly important). It's also one of the most popular video hosting services and it stands out from the crowd for targeting creative professionals like designers, film enthusiasts and artists in general. Additionally, it gives you the possibility to fully customize the video player, and the overall visualization is much more elegant and sophisticated than other video hosting platforms. You can go over this blog post in which we review this service in detail, so that you can discover if Vimeo is the right choice for you.

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4. Sprout Video

Sprout Video stands out for its great service and good features. Just to give you the big picture, it offers heat maps, graphics and detailed analytics. You can also add specific CTAs, email collection forms, create curated playlists and manage your video SEO options. Regarding branding, you can fully customize the video player and the page (the number of customizations you can make is astonishing!). Regarding usability, it's really good, although it can be a little harder to be understood by first-time users.

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5. Vidyard

Vidyard is another big player in the video hosting platforms arena. It offers you the possibility to add gated content (the platform collects the emails and analyzes how they perform). Regarding branding, you have full control over the look & feel of the video player. You can also do A/B testing for multiple thumbnails, use pop-out CTAs, and leverage automatically generated lists of video assets that contribute to ROI, among other functionalities. The icing on the cake is probably the amazing real-time analytics it provides and the possibility to  channel this data into Eloqua, Hubspot or Marketo records.

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Would you like to learn more about video analytics? This blog post is a must! Give it a quick review and get some useful tips on how to work with key performance indicators and how to choose the right tools for video assessments. Enjoy it!

 

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