When making a marketing video, you want to highlight something about your product or service.
Just like in every tactic of content marketing and video marketing, in explainer video production there are also some best practices or guidelines you[...]
Your video can be a masterpiece, but if it's not focused on your target audience it will all be in vain.
Success in marketing requires strategy, and strategy needs metrics.
Remember this: in order to get to a high quality video, that is customized for your target audience, aligned to your branding guidelines, that ultimat[...]
When developing an explainer video, don't forget about the Call To Action, a compelling word (or a brief sentence) that will make the viewer take imme[...]
We already know that animated marketing videos work very well to explain a business idea in a brief and engaging way.