Every time we want to watch a video, of any kind, where do we go? YouTube, of course! This is the reason why this video host and social network has become the second largest search engine in the world, right behind its owner, Google, and also the third biggest social network in the world, right behind Facebook and Twitter.
This is also why it is so important not only to have a presence on this social network but also to rank first among millions of videos uploaded on this platform.
To achieve this goal sounds like working as hard as finding a pearl in a diamond mine, but the truth is that this supposition is absolutely wrong. Lucky for us, right?
We are saying this because in fact, we were able to have an animated marketing video in the #1 position of YouTube’s search engine rank under our main keywords “explainer video”. (Here it is: “What is the best explainer video style for your business?”)
If you want to know how to achieve the same thing with your own video under your business keywords (we’ll explain this further on), keep reading because you’re about to get a guide with simple steps that will allow you to rank high on YouTube.
Let’s get to it!
Now, we’ll explain the strategy we used to make our video rank #1 on YouTube.
You’ll need three basic things:
1. A high quality video.
2. Video SEO and keyword planning.
3. A distribution plan.
Let’s break this down:
1. A High-Quality Video
This is ESSENTIAL. Yes, with capital letters, because it really is essential.
And we are not just talking about having a video in HD, but also about the quality of its content, its animation and the story itself. If we don’t have all of this, people will not spend enough time watching your video and YouTube will not even consider it to appear anywhere in the SERPs (search engine rank position).
Here's a fine example of a quality animated marketing video:
A quality custom video, made for a specific target audience will grow trust and empathy within them, and this is one of the main reasons why marketing videos increase sales (in order to learn the difference between an explainer video company that makes good quality videos and one that doesn’t, download our free eBook).
2. Video SEO and Keyword Planning
First, let’s explain what SEO is. These three letters are the acronym of Search Engine Optimization, meaning the process through which it is possible to improve the visibility of a website (or video in this case) in an organic or natural way, by using the right tools, like writing the appropriate title and the adequate description.
All of this directs us to keywords. You will definitely need them if you want your video to rank #1 on YouTube. These words must accurately describe what your business does, for example in our case the main keyword is “explainer videos”.
To know if the words you chose are the right ones, you can use Google’s Keyword Planner (which allows you see how many people are looking for that specific word) and check if you should use those or replace them for better ones. Once you have decided which ones to use, make sure to put them everywhere on your YouTube video (title, description and tags).
But to truly benefit from the use of keywords there is one tiny secret: don’t use the most searched ones at first, because they’re quite hard to beat. Use longer phrases, which include the most searched keywords in your business instead.
These types of keywords are known as “longtail” keywords and are basically longer sentences that include the main keyword, but stand for your business anyway. They’re more specific than the main keyword and that’s great: you’re getting the right people to watch your video and besides, the competition you face here is much smaller.
And this is why, by using them, your potential customers will find you way faster, you will also get more views and eventually your video will be able to rise faster to the #1 position under your main keywords in the search engine rankings.
In our case, we used the longtail “what is the best explainer video for your business” in the headline. It has two of our main keywords (“explainer video” and “best explainer video”) and it worked perfectly well.
This is basically a plan to put your video in the spotlight; it can be through:
● YouTube Ads campaign: A little money always helps, once you get the initial push, you can stop the campaign and begin to rise organically.
● Guest blogging: Put your animated marketing video everywhere you can, having high-traffic websites as allies is a plus.
● Internal link building: Embed your animated video on your own blog, add it to different posts regularly and also use it in press releases, email marketing and in anywhere that crosses your mind (Not sure if you’ve noticed, but there are 2 links to our video on this post).
Lastly, in order to get to your marketing results right away, make sure you add a Call to Action (that is to say, for example: ask the viewers to share your video).
You can do this by using a clickable CTA button on YouTube, which allows the audience to post it on their social networks easily.
Hopefully, by using these pieces of advice you will achieve your goal, but always remember that none of this will be useful if you don’t aim for the best explainer video ever, so consider this first before doing anything else, give us a call! We wish you the best of luck.
But don’t leave so soon! Please visit our Academy and get the rest of our free eBooks, infographics and slides to boost your video marketing campaigns, or else keep browsing our daily blog to get the best explainer video production tips.