More visitors to your website. More engagement. More conversions. More brand awareness. More visibility…Animated explainer videos are a cool and entertaining tool to get all of these benefits, and more.
To get in the mood, see how catchy and fun an animated marketing video can be below (This video was selected by hubspot like one of the best animated explainer videos of 2015):
While complementary to other types of content marketing forms, animated marketing videos are completely different from eBooks, infographics, whitepapers, brochures, slideshows or anything else. More than different, they´re superior in many ways: they´re fun, appealing while also informative, and help you widen your reach, maximize your impact and spread your voice like no other means. Keep on reading and learn why you should consider this extraordinary marketing tool over other types of content…
MAKE PEOPLE FEEL
Animated marketing videos set up an emotional bond with your audience. When you touch people´s hearts, they´ll be willing to do business with you. What do we mean? If you have some minor details in mind at the moment you´re developing your video, such as crafting the characters and landscapes aiming at your specific target audience, this will certainly make them feel identified with the story you´re telling. You´ll generate interest, trust…and brand love. No other type of content can get to this point!
Animated marketing videos combine a lot of resources that help you increase your audience´s engagement towards your product and your brand. They can be customized to resemble your target audience, you can work on a truly and persuasive story that really captivates your potential customers, you can add the perfect dose of fun, humor or any other resource you may need to explain the most complex concepts in a very easy way, you can work on diverse well-animated characters and generate different emotions in your viewers…all this is highly engaging, and at the same time, highly memorable. Being recalled is very important to get those prospects back to you and even to help them spread your voice. Can any other type of content achieve this level of engagement…?
Videos are the most shareable type of marketing content . People love watching videos these days, and love sharing them with their peers. They feel more attracted to video than to plain text, for a number of reasons: video is attractive, engaging, fun, quick, emotional, persuasive and, on top of that, cool. Video is your great opportunity to widen your reach on social media platforms, for instance, as it´s one of the many forms of content that best fits the “social” logic.
Video has the power of grabbing your audience attention in just a few seconds. If you place an animated marketing video in your website, above the fold, make it big and catchy and choose an attractive thumbnail that will persuade your visitors to press the play button, you already have gained solid ground. Above-the-fold landing page videos increase the website´s average visit time from 8 seconds to 2 minutes. Which other type of content has such a great compelling power?
Video is what will give you the possibility to be on YouTube, the #2 search engine and #3 social media platform in the world. Videos on YouTube will then give you the chance of appearing in Google searches. The result? You will boost your online visibility in an organic way, enhancing your SEO efforts, gaining huge notoriety and putting your website in the spotlight. No other type of content can get all this…
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Videos are 100% trackable. This means that by using tools such as Wistia or even YouTube Analytics you can access a lot of useful information that will help you understand how engaged your audience is, what the most viewed segments of your video are, the sources from which your viewers watched the video, look at their demographics and much more. In the case of an eBook or whitepaper, it´s impossible to analyze this type of data…
POSSIBILITY OF INTEGRATION
Another great possibility video brings is that it can be integrated to different software and online marketing solutions, such as Hubspot, which enables you to manage all your marketing campaigns from one single dashboard, do the follow-up of your clients and the content they´re watching, and much more. This level of integration is not feasible with static / traditional content such as brochures, slides, infographics or anything else.