Whenever you’re thinking about making an investment to promote your startup, a natural concern always comes up: out of all the choices that I have, which one will be the most profitable?
Newsflash: the marketing content with the best return on investment (ROI) are animated explainer videos. Let us show you why!
Here’s an example of one our best explainer videos:
1. The People’s Favorite
According to a recent survey, 73% of marketers use video as a content marketing tactic for their campaigns. Add this to the fact that these animated marketing videos increase conversion rates by 20% on average, and you can see why they are considered the most effective marketing content.
Besides, in these times of saturation of available content on the web, video has proven out to be the most favorite type of content. People just love watching something rather than reading it. That been said, an animated marketing video acts out as the perfect entry point for the promotion of your product or service.
2. They Bring Notoriety To Your Company
Having a cool animated video on your website will guarantee that your visitors will stay at least a couple of minutes on it, which is great news for your SEO strategy. If people stay longer on your website, its ranking on Google will increase, making it easier for people to find your website in the most important search engine there is.
You should also place your animated video on YouTube, the 2nd largest search engine in the world. The great thing about having your video on YouTube is that it will work as an independent promotion tool -people won’t even have to go to your website to find out about your company!
3. Money Makes The World Go Round
Yes, animated marketing videos can make your website more visible, but you may also ask: how about your sales? These animated videos will also give you the upper hand on that because they have the ability to turn viewers into actual customers!
It’s proven, as we mentioned earlier, that animated marketing videos can grow conversions by 20% on average. Also, companies using them require 37% fewer unique site visits to generate a marketing response or raw unqualified leads. So hell yeah, explainer videos have the best return on investment because they help you close the deal!
4. Builders of Brand Awareness
When you show something compelling to your audience by showing them relatable characters, a fun story and eye-catching colors, you’re storing information in their brains that they can later recall and associate to your brand.
This creates a powerful and emotional bond between your audience and your business because it shows them that you’re aware of their problems and that you understand them. All of this builds trust, which will help your viewers get closer to an actual purchase.
Watch this animated video of ours, selected by Hubspot as one of the best explainer videos of 2015:
5. A Social Element
People love to share something they like on social media. If you make a killer video, then your audience will tweet and blog about it, and post it on their Facebook walls, helping you spread the word about your company.
The greatest benefit about this kind of promotion is that it’s basically free! If you make the best explainer video possible, you will have your audience working for you when it comes to promoting your product/service and they’ll become the perfect promoters of your company!
These animated marketing videos may be an investment but they surely bring a great return! These are just a few facts that prove it, so we really hope you have found them useful and that you get ready to enjoy all of their many benefits!
You can also visit our Explainer Video Academy, the first online spot dedicated to free educational content about marketing videos for startups and entrepreneurs. Or else keep browsing our blog to get the best explainer video production tips on the web.