Making an animated explainer video constitutes as an investment. At the end of the day, you’re not just putting money in -you’re also investing time and energy. And with every investment that you make, it’s understandable that you would expect a bigger return than what you initially put in.
Let’s clear those concerns away with this powerful piece of information: explainer videos have the greatest ROI in the market. Today we’ll show you why!
1. The Perfect Pitch
Animated explainer videos are perfect for getting your message across in a matter of a few seconds. This is crucial for times like these in which people are getting lazier every day at consuming content online.
In less than two minutes, an animated marketing video manages to show your viewers, in a direct and an entertaining way, why your company is the best choice for taking care of their needs. In other words, these marketing videos represent the best introduction to what your company brings to the table.
Watch how this video explains the service by highlighting the brand's features and tells a fun short story in just 90 seconds:
2. Your Company Gains Visibility
You need to put your product or service out there and show it to the world! But you also need to make sure that that “world” sees it. The great thing about marketing videos is that they help your website gain more visibility in search engines like Google and YouTube. Hence, the world will find it!
Having an animated marketing video on your website makes your visitors stay on it for a longer period of time: from those initial 8 seconds an average visit lasts, to 2 minutes which is the duration, on average, of one of these videos. As a result, Google will grant your website with a higher ranking and people will be able to find it more easily.
Your video will also enable you to gain notoriety in YouTube, the 2nd largest search engine in the world, by working as an independent marketing entity: people won’t even have to visit your website to find out about your company!
3. Money, Money, Money!
Animated marketing videos set some sort of an avalanche rolling: they make your website more visible, which means more people can reach it. And more people on your website means more potential customers!
If you were concerned about getting a greater reward than what you initially invested, then this number will definitely clear those dark clouds: it’s proven that, on average, animated marketing videos can grow conversions by 20%!
This fact stresses the direct link between those people watching your video and actually putting their money into what your company has to sell.
4. Free Advertising
Video is the most shared type of content on social media. That means that if people like what they see, they will feel compelled to share it through their social networks.
Every time your viewers tweet your video, share it on their Facebook wall or blog about it, they’re basically turning into autonomous marketers! The great thing about social publicity is that it’s free!
So yes, animated marketing videos do have the potential to become viral. So there you have more proof of why these explainer video production represents a great investment.
5. Brand Awareness
Animated explainer videos also make your audience aware of your brand. If you show them characters they can relate to and colors that they can later associate with your company, you’re basically fostering a personal connection between your viewers and your brand.
This generates empathy and trust in your audience, which are a couple of essential requirements for making an actual purchase. People need to feel confident that if they go with what your company is offering, they will have their needs covered.
Watch this fun custom marketing video and pay attention to its branding elements (colors, backgrounds, and especially the characters):
This is basically why explainer videos have the greatest ROI. Rest assured that if you made one, you’ll get great rewards in the end.
Now visit our Explainer Video Academy and download our free educational video marketing resources (from eBooks to infographics and slides) or else keep browsing our blog and get the best explainer video production tips.