You've just checked your conversions rates in your analytics tool and have realized that they have dropped.
Don't panic! Marketers need to get used to this kind of thing :) Moreover, getting back on track can be easier than you think! You just need to think strategically (always!) and have a little bit of patience to see the numbers rise. Try these 6 effective techniques and tell us how it all went!
5 Killer Tips To Boost Your Conversions Rates
#1: Usability of your website
The term “usability” can be quite broad. But you can start by doing some adjustments to improve the way people navigate your site and how they find -the right- information. Take some time to list all the aspects that could be optimized: the design (must be simple, clean, responsive, user -friendly), the navigation (it has to be easy, with a clear menu and a coherent architecture of content), the loading time (your site has to load in just a few seconds), the landing pages (must be compelling and designed to convert), and more.
#2: Analyze the Call to Actions (CTAs)
In line with the previous bullet, you should also analyze how the Call To Actions are performing and where they are placed. Check if they have clicks and if it works better to find another location. It's also important to include CTAs in every internal page. Like this one ;)
#3: Use explainer videos
Explainer videos are another great alternative to boost conversions. The good thing about them is that they combine a highly attractive and engaging format with the possibility to deliver your business idea in just a few seconds. For instance, by placing an animated marketing video above the fold in your home page you can increase your conversion rate by 20%!
Tip: besides boosting the conversion rate, animated marketing videos are a useful resource to increase sales. Check out this article in which we show you how marketing videos reduce bounce rate and help your conversions!
This is a good example of a catchy, compelling and fun explainer video, with a strong CTA:
#4: Analyze your target audience
Targeting the right audience is a must for any effective marketing campaign. Take some time to analyze if the visitors that are coming to your site are the ones you want to attract - remember that it's useless to have a high amount of visits if they are not qualified visitors/leads.
Here are some helpful tips to understand who your target audience is and where you can find them.
#5: Generate amazing content
Last but not least, developing interesting, valuable and catchy content for your target audience is one of the pillars of every marketing campaign. It can definitely help you boost conversions as it makes you stand out as a referent in your niche. There are lots of formats you can think of: whitepapers, ebooks, newsletters, podcasts, slides, infographics, webinars, and much more. Get creative and focus on providing solutions to the pain points your audience has! Obviously, remember to use forms to get your leads email addresses.
Finally, we suggest that you go over this article in which we summarize 3 ways to increase your website traffic.