We'd love to hear that you're considering including video content in your 2017 marketing plan! If so, congrats! These stats show  that you're on the right track ;) 

And if you're not using video to connect with your target audience yet, don't waste more time! Look at how important video is in order to achieve your marketing objectives.


Video Content: A Must For Your 2017 Marketing Plan

Include video content in your marketing plan and you'll get a great return on investment. The usefulness of video is proven and these 10 statistics are a sign of that!

For instance, check McKesson's testimonial about using video content in the marketing plan:

#1: 59% of executives would rather watch video than read text while 4 times as many consumers would rather watch a video about a product than read about it.

Video content not only makes information more understandable and digestible, but it's also more attractive and more fun than reading text.

#2: 74% of millennials find video helpful when comparison-shopping while 60% prefer to watch a video to reading a newsletter.

Millennials have an increasing appetite for online video content and they use it to get information in their comparison-shopping process.

#3: Social video generates 1200% more shares than text and images combined.

Did you know that videos are one of the most shareable forms of marketing content? Go over this blog post and learn about the advantages of video content over traditional text content marketing.  


#4: Companies using video enjoy 41% more web traffic from searches than non-users and video drives a whopping 157% increase in organic traffic from search engines.

Video can give you a huge hand to enhance your SEO efforts. Of course, additionally to video content, there are some other tactics you can implement to improve your SEO.

#5: Adding video to your emails generates a 200-300% increase in click-through rates.

Including video content in your email marketing campaigns can help you lead your target audience in the direction you want and encourage them to click through to the next step.

#6: 50% of executives look for more information after seeing a product or service in a video. In fact, 65% of them visit a marketer’s website and 39% call a vendor after viewing a video.

Video informs and educates about your product. But, additionally, it's highly catchy and engaging. This can make a huge difference between purchasing a product or choosing a competitor's product.


#7: Including video on a landing page can increase conversions by 80% and after watching video content, 64% of users are more likely to buy a product online.

Making a landing page that is simple, attractive and compelling, by using visual elements, can help you increase conversions. But including a video on it can play a big part too. Review this blog post and learn how you can create a landing page that converts.

#8: 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.

Explainer videos have a great power to deliver your business idea in a brief and persuasive way, in just a couple of minutes. They're also very engaging and can generate a strong connection with your target audience. Check out the main benefits of developing an animated marketing video!

#9: 90% of users say that product videos are helpful in the decision making process and that’s a good thing.

You can use the power of video content to educate your target audience about the benefits and features of your product. By using video, you can stand out from the competition by providing brief, attractive and valuable content that persuades your target audience to buy your product.

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#10: 76.5% of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.

Video content can help you enhance your marketing efforts. Explainer videos in particular have a great return on investment, due to many reasons. Go over this article and learn more about how a marketing video can improve your ROI!

Hands on deck! Start thinking about how you can leverage the great power of video content now!

Source: Small Business Trends

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