HighQ reveals that 2017 will be the year of video marketing.

To prove that, they have developed a complete infographic that shows the huge impact video content will have on social media, on mobile and in the business world in general. We have chosen some of the most important data to share with you. Here's what they've found!


By 2017, online video will account for 74% of all web traffic.

The consumption of online video is growing more and more popular. People in general love video content, and for millennials in particular it's a key part of their online lives.

65% of video viewers watch more than ¾ of a video.

If done well, video content gives you the chance to pass out valuable information for your target audience, by using an attractive and enjoyable format. In ¾ of your video, you have plenty of time to deliver the key messages that are relevant to persuade your prospects to buy your products or services!

28% of smartphone users watch a video on their devices at least once a day.

Seriously: consider optimizing your videos for mobile and provide your viewers with a great experience!


85% of Facebook video is watched without sound.

So...make sure your Facebook videos are really explanatory and effective -visually- so as not to depend on the voice-over ;)

Snapchatters watch 10 billion videos a day.

If Snapchatters are part of your target audience, check out this article in which we explore 5 killer tips to get the most out of your Snapchat video strategy.

A massive 81% of people feature their video on their brand website.

Video is great to improve your SEO efforts and to get new leads. By embedding a marketing video in your home page you can boost conversions by 20%!

96% of B2B companies are planning to use video in their content marketing strategy over the next year.

Who said that video content is only for B2C companies? Take a minute to read this list and find the best explainer video style for you!

93% of marketers use video for online marketing, sales, and communication.

Video content is great for inbound marketing, to boost sales and enhance your communication strategy.

When marketers included a video in an email, the click-through-rate increased by 200-300%.

Video per se is always attractive and triggers that special interest to click on the “play” button, even more if you use an appealing thumbnail. It's perfect for email marketing campaigns!

52% of marketing professionals worldwide name video as the type of content with the best ROI.

Marketing videos are one of the most cost-effective tools, and explainer videos in particular have a great ROI.

And now…the full infographic. Check it out!


Are you already using video content as part of your marketing strategy?

Source: Digital Information World

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