With all the animated explainer video production companies out there claiming that they’re the best in the market, it is very difficult to actually know which one is the best for you.
But we’ve got you covered, because today you’ll learn everything you need to know when hiring a video company. So take a piece of paper and a pen and write down these tips to choose the best explainer video company for your business!
Here’s a fine example of a great animated marketing video of ours:
If you want to have a good idea about the quality of a video production company, all you need to do is go through their portfolio and then watch their videos. In order to give a good assessment, you need to watch as many videos as you can. If it’s a great explainer video company, then all of their animated videos have to be great! You just need to make sure that if you hire that company, you will have the best explainer video possible.
You can also apply some tricks to put their animation talent to the test! If you can tell that their characters aren’t lively or detailed, then you can tell that they don’t really care about their character animation. This is crucial for your own video: if your characters aren’t lively they won’t be able to express any emotion and they won’t generate empathy in your viewers.
This is one of our cartoon animated videos: test it out for yourself and tell us how alive our characters are!
2. It’s About The Story
Your animated marketing video needs to make an impact -and very quickly! It needs to be engaging and entertaining.
That been said, your video may have the best animation quality, but if the story is not fun to watch, rest assured you will lose whoever is watching it. You need to make sure that every piece of work made by the explainer video company you’re evaluating is telling a good story. If their videos are not delivering it in the right way, then you need to move on to the next one and keep looking until you find the right one.
Check out the story in this video and see how time flies by when watching it:
3. The Production Process
Besides getting to know the type of videos a certain explainer video production company makes, you also need to know how it makes them. You need to know if the process they employ to make their videos fits your way of doing things. That company should allow you to give them feedback along the way in order to make any necessary adjustments to finally craft a great animated marketing video.
Feel free to ask your video company how they go about their process and if they’re receptive enough to hand them any corrections.
If you don’t know much about the explainer video production process, check out this free infographic to learn the basics:
We hope you’ve found these tips very useful. Now you know how to choose the right video company for your business to make the best explainer video possible. And if you want further advice on this don’t hesitate to download our free eBook about “How To Choose the Right Explainer Video Company for your Business”!
Also visit our Explainer Video Academy to download all of our video marketing content (such as eBooks, infographics and slides) and learn much more about the animated marketing video world. Or else keep browsing our blog to get the best explainer video production tips.