One of the most common challenges for business owners is knowing how to drive relevant traffic to their site. In this blog post we´re going to share some actionable tips that will certainly help you enhance your online visibility. Be patient, work hard and you´ll see some amazing results.
OPTIMIZE YOUR SITE TO BE SEO FRIENDLY
Freshen up your site and make it more attractive to Google. Start by identifying the strategic keywords or phrases that best represent your business and that will drive relevant traffic. Rethink the architecture of your website: make sure all the information is displayed in a coherent and hierarchical order.
Regarding content, provide your visitors with relevant, interesting and valuable content that can help them out with their specific problem. Leverage from the wide range of online content available today such as blog posts, whitepapers, articles, infographics, eBooks and more. You should also make sure your website is optimized for mobile devices (responsive); this will help you drive a significant volume of traffic and enhance the user experience.
CREATE AN EXPLAINER VIDEO
Talking about SEO, an animated marketing video is an amazing tool to enhance your SEO efforts. If you embed an animated explainer video above the fold in your home page, you can grab your visitors´ attention instantly which will reduce the bounce rate and increase the time-on-page rate. You can even increase the average visit time by 2 minutes! This way there are more chances that Google'll mark your site as a relevant one, while improving your position in its ranking. As an example, watch this video that was selected by Hubspot as one of the best explainer videos on the web:
UPDATE YOUR BLOG
Don´t have a blog? Start one now! Do you already have one? Update it! Your blog needs to be full of fresh and interesting content for your audience to read. The key point here is posting regularly, keeping up-to-date with the latest news and trends in your industry and, perhaps most importantly, try to develop a unique voice. Keep in mind that Google values fresh, relevant and original content and, as each new post counts as a new page on your site, you´ll be improving your SEO rankings and indexing more high-value content pages.
Just a tip: At the end of the posts, try always to include a call to action and a reference to your website. You should also try to encourage your readers to share your content with their peers.
Try these tactics and let us know how it all went! Remember that improving your SEO can take a little time, it’s a process and not magic, but at the end you´ll notice great results.
We invite you to visit our Explainer Video Academy for useful tips on SEO, marketing strategies and more!