If you´re thinking about making an animated explainer video to enhance your marketing strategy and take it to the next level, you´re on the right track. Animated marketing videos offer several benefits for your business.
Let´s review some of the main advantages animated marketing videos have and why it´s a great idea using them to promote your company.
EXPLAIN YOUR BUSINESS IDEA IN JUST A MATTER OF SECONDS
When a new visitor comes to your website, you need to grab their attention in just a few seconds. If you don´t, they will quickly leave and go to your competitor´s site. Animated marketing videos are not only a great way to explain your business idea in just a matter of seconds, but also to attract your potential customers´attention. Did you know that by placing an explainer video above the fold in your homepage, you can increase the average visit time by 2 minutes? Having in mind that the viewer´s average attention span is of 8 seconds, it represents an amazing 1500% viewership boost! Check out this video and see how you can do this:
BOOST YOUR ONLINE VISIBILITY
As we´ve just mentioned, having an animated marketing video on your website increases the time-on-page rate and also reduces bounce rate. If people stay longer on your site, Google will consider it as of interest and will rank it higher in its search engine. This will give you the chance to widen your reach and attract new traffic to your website. Not only this: video content also gives you the opportunity to be on YouTube, the 2nd largest engine and the 3rd largest social networking site on the Internet. By setting up a wise SEO strategy on YouTube you can take your video potential to the maximum. If you want to learn how you can get your video to the first positions in YouTube, download our free eBook on How to rank #1 on YouTube.
Tip: remember that, in order to get the best results out of your video, you need to choose a specific type of animated video based on your marketing goals and target audience. If you want to know what the best explainer video style for your business is, check out this video.
As more and more people start visiting your site, your conversion rates and sales will start to grow. With a video, you´re not only grabbing your audience´s attention, but also explaining your business idea in a fast, simple, informative and entertaining way. That´s the great thing about animated marketing videos! They´re so catchy, appealing and compelling that people feel hooked and highly motivated to keep on watching. Now for some specific figures: an explainer video can grow conversions by 20% on average! Crazy Egg, for instance, grew its conversion rate by 64% from making use of an animated video.
BUILD BRAND AWARENESS
A video gives you the chance to promote your culture and identity in a new and profitable way and consequently, increase your brand awareness. If you include animated characters and colors that have to do with your target audience and your brand, you will certainly create a closer approach to your customers, generating a strong emotional bond with them. They will identify with the story and characters you´re presenting and will feel a genuine interest in what you´re telling…to the point that they will turn into your brand ambassadors! Check out this video and see how we have used characters and colors that are aligned to this brand´s identity:
Would you like to know more about video content? Visit our Explainer Video Academy and find interesting tips and information to get the most out of this great marketing tool. Enjoy!