Do you have a great business idea but find it difficult to communicate it to your audience?
Do you need more than just plain text to explain your produce or service?
A video may be the solution for you.
An explainer video is a marketing video that explains in an entertaining and engaging way who you are, what you do and how you can solve your audience’s problem.
Small and large companies have been using videos in marketing for the last 5 years because they’re the most engaging and compelling online content. If you want your startup to have more of an online following, an explainer video might be the perfect marketing tool to boost your company’s conversions and sales.
Let me tell you the 4 main reasons why an animated explainer video is just what your startup needs.
1. Explains your product or service in an engaging way
An animated explainer video describes your product or service better than any other online content. Why? Because it’s visual, emotional and effective.
An explainer video can deliver the idea and concept of your brand to your audience in under 2 minutes because it has the power to describe complex ideas in a simple way and create appealing visual metaphors that engage feelings and emotions.
2. Turns visitors into customers
An explainer video not only engages emotionally and makes your audience understand the idea of your product or service, it also has the power of conversion: turning your visitors into customers.
Developing a clear call-to-action in your video can lead your visitors to click, subscribe or buy; not pressuring them, but helping them understand the value of your brand. Statistics prove that websites with video increase conversion rates from 20% to 60% on average and 96% of consumers find videos helpful when making purchase decisions online (Animoto) and those are great numbers.
3. Increases your online visibility
The fact is that video makes visitors stay longer on your site. It increases people’s initial 8-second attention span to 2 minutes on average (comScore). That’s a 1500% boost! Also, video significantly reduces bounce rate, which is the percentage of people that leave your website after a quick glance. That’s great news for any startup.
When your visitors stay longer on your site due to your explainer video, you’ll be able to rank higher on Google and eventually generate more new visitors. Why is that? Well, the world’s #1 search engine knows that people’s attention span is lower than ever and that they prefer video for being the most appealing and dynamic content; so Google wisely rewards video and video-driven websites by placing them on its first page of results. This is why videos are 53 times more likely than text results to appear on Google’s first page.
4. Entices your social media
In addition to all of the benefits explained above, video is also the easiest content to share on social media. People love fun and catchy stories but also engaging and instructive content and they love them even more if they’re animated. The awesome part of animated explainer videos is that they have all of them combined!
Let’s take a peek at the main social networks’ numbers. On Facebook, photos are liked twice as much as text while videos are shared 12 times more than links and text combined. On Twitter, 700 videos are being shared every minute. On the other hand, explainer and instructional videos make up 67% of global YouTube viewership with a watch rate of 5,000 videos a day.
Videos are taking over every social network and that means that a great animated marketing video has the chance to be shared due to its informational content, but also for its amusing or emotional charge. Most of the time it doesn’t matter what the product or service you’re selling is but how well your video tells your story.
Overall, an animated explainer video can be the best marketing decision for your startup because it creates awareness of your brand, makes your visitors get your business idea quickly and easily generates customers and fans that will love your brand and share it everywhere. In our brand-new free eBook “How to Improve your Marketing Campaign with an Explainer Video'' we go more indepth about explainer videos and give you many more tips that can help to enhance all of your marketing video campaigns. We invite you to download it for free.