Animated explainer videos have been growing in popularity over the last few years; they've proven to be a highly effective marketing tool for any kind of business.
Today we want to focus on startups. Of course every business can benefit from these advantages, but we want to show you -entrepreneur- how YOU can get the most out of this useful marketing tool to promote your business or to gain more exposure. Read on!
1) Your Business Idea, In Just A Few Seconds
By using a marketing video you can tell your audience (potential customers, influencers, media, investors, or anyone else you have analyzed and chose) who you are, what you do and why you're the best choice within your niche in just about 90 seconds. Also, by adding a compelling call to action at the end of the video, you can lead your audience in the direction you want, by encouraging them to take the next step in your conversion funnel.
2) Visual And Verbal Learning
As animated explainer videos involve both visual and auditive senses, they are much more engaging than any other communication tool, having a stronger effect on the human brain (in general, people tend to feel more attracted to motion visuals than to plain text). In fact, there are many concepts from neuroscience that can be applied to video marketing. Take a look at this article to learn more.
Additionally, animated videos, while being informative, are also a great educational tool. Whiteboard videos in particular get the most out of video content benefits by delivering a clear message (they are perfect to turn complex concepts into simple ideas).
3) Brand Awareness And Trust
Animated marketing videos are also a great tool to build brand awareness and trust. First of all, you should always aim to have a high quality video -because, as they say, the first impression is the last impression. And high quality videos should always be aligned with your brand’s visual aesthetics, personality and cultural guidelines, thus building brand awareness and tying your brand with quality content.
Also, by crafting the characters with having your target audience in mind, you can set up a stronger connection with your potential customers. If they feel empathetic with the story and characters you´re presenting, they will be more inclined to trust you and will have a genuine interest in what you're saying.
4) More Visibility
If you want to gain more exposure for your startup, think about developing an animated marketing video. For instance, by placing it on your website, you can eventually reduce your bounce rate, increase the time on page rate, and these factors will help to improve your ranking in Google. But there's more: video content also gives you the possibility to be on YouTube, which is the 2nd largest search engine and the 3rd largest social network on the web.
If you want to learn more about setting up a wise SEO strategy for YouTube , you can download the eBook we’ve made on this topic.
Did you know that videos are 100% mobile-friendly? Many startups offer a mobile app as their main product, or have developed one to complement their strategy. If this is your case, videos can give you a great advantage in promoting your product. Mobile users are always on the go, have become serious multitaskers and prioritize brief and dynamic content. Guess what? Explainer videos fit perfectly with this idiosyncrasy.
Tip: Animated videos can also help your website be mobile friendly. Check out this blog post and learn how you can make it happen!As you can see, animated marketing videos are great to promote your business and maximize your reach. Do you need some inspiration to start working on your brand new video? Watch these 5 great startup videos that will leave you astonished. Have fun!