Social Media is booming and, for the survival of your brand in the mid/long-term, you shouldn’t ignore that trend. With more than 300 million active users reported in the last quarter, Twitter has become one of the leading social media platforms on the Internet and has become a powerful tool when used correctly: it adds real value to your business and can work as a great customer acquisition channel.
But the question is: how can you increase your Twitter followers and take advantage of the many benefits it has? Let´s summarize 5 great ways to get new followers in a short period of time.
1. COMPLETE YOUR PROFILE
It might sound like a basic thing, but trust me: not every brand takes care of this and it can really discourage a new visitor from getting back to you.
Don´t leave the egg avatar as an image! Instead, upload your company logo as your profile image and add a background image too. Take some time to write a complete, brief and clear company description that represents your business (you can include some hashtags in the description to reach a larger audience). Include a URL for those who want to learn more about you. Using a funny style could be a good option (depending on your industry and your audience, of course).
2. PROMOTE EXPLAINER VIDEOS
In the “visual era” of social media, animated marketing videos work as a great tool to promote your brand. It´s also possible to measure their reach and effectiveness with video analytics tools. You can promote an animated explainer video of your company to attract new followers, or spread your latest educational video content as bait, for instance. Looking for the best explainer video production company to help you out with this matter? Check out this article we’ve made especially for you. Also, watch this animated marketing video as an example of what you could use in your marketing strategy:
3. RETWEET GREAT POSTS
“You scratch my back, I’ll scratch yours”. Being retweeted feels great, right? So do the same for those who care about you! If you find great content, share it! It´s a good way to promote other Twitter accounts, and at the same time give coherence to your profile, spreading news and valuable content that are related to your business and with which you feel identified. If your competitors have great content, don´t feel afraid and share it too. Make sure to mention the source of the content (“@”) if it´s not yours.
4. SHARE YOUR OWN CONTENT
If you want people to hear what you have to say…first say something! Tweet valuable content and do it with a healthy frequency (you could start tweeting twice a day, for instance). Regarding social media, the 80/20 rule works very well: post 80% of your content about general information of your industry/business and 20% about your brand/product. Blog posts and educational content are a great option to spread your own voice. Need some inspiration? Check out these examples of eBooks, infographics, slides, and animated explainer videos we’ve developed at Yum Yum.
5. USE HASHTAGS
Add key hashtags to your tweets to make it easier for people to find your content. Select a group of hashtags that are relevant to your business and the contents you´ll be promoting. Don´t include more than 1 or 2 per tweet (maximum 3…not more than that!), then try different combinations and test which one works best for your audience. You can also use trending hashtags, campaign specific hashtags, and also research some other business related keywords that could work for you too.
This is just a selection of some of the best practices and methods to increase your Twitter followers. If you´re intrigued by how the psychology of Twitter engagement works, don´t miss this special blog post we’ve made for you.
Also, if you want to learn more about the animated video world, please visit Yum Yum's Video Academy and download our free eBooks, infographics and slides to boost your video marketing campaigns on social media, or else keep browsing our daily blog to get the best explainer video production tips.