Every story has a beginning! From babies to giants, from newbies to pros, today we are going to show you five explainer videos that helped huge companies introduce themselves when they were completely unknown.
Take a look!
As you know, Spotify is a commercial music streaming service that today is, perhaps, synonymous with music streaming. But once before, they were a tiny startup with a dream… and an imperative need to explain what they were all about!
Their explainer video not only describes the benefits of subscribing to Spotify, but also does so with spectacular music and a very branded look.
Thanks to this video and many other marketing efforts, as of June 2015, Spotify had more than 75 million active users and the number of paid subscribers reached 30 million in March 2016.
Groupon was launched in November 2008 with an innovative concept: basically, if lots of people purchased a product or service, then they could all get it at a better price.
But how would you explain this in less than too many words? With an animated marketing video, of course! That’s what they did and the result was astoundingly short and simple.
And it sure succeeded! By the end of March 2015, Groupon served more than 500 cities around the globe, had nearly 48.1 million active customers and featured more than 425,000 active deals globally.
Airbnb is a worldwide-known online marketplace that enables peers to list, find and rent vacation homes for a fee.
As you can see, Airbnb’s video is a bit long, but with a good reason: the girl describing why she loves the service takes part in a sort of leit motiv, in which she appears in lots of different -and peculiar- places and accommodations in a brief time and at no apparent super bulky cost. Exactly what the company stands for!
Having subtle repetitions and accentuating particularities in this marketing video not only helps to understand, but it also reinforces the concepts. Thanks to their clear ideas and benefits, the California-based company now has over 1,500,000 listings in 34,000 cities and 191 countries.
Ah, the magic pocket! With this strong metaphor, the folks at Dropbox managed to convey what their startup was all about in this cute, low-budget explainer video.
To us, it is kind of strange that it has no music and it is really lengthy. But the explanation is crystal clear and, with a service like this free of charge, it was impossible for them not to get noticed!
Dropbox started in mid-2009 and, as of 2011, its revenue was already around $240 million. Amazing!
Pinterest is not only a web and mobile photo sharing app, it is mostly the idea that we can get inspired by the web, then go out and do those things we loved by ourselves. Its crafty personality is what makes it so unique, and probably what people love so much about it.
Regarding Pinterest’s video, it’s really clever how it conveys the company’s personality perfectly, while explaining what their service does and how to use it.
The graphics, light music and soft colors reinforce the message to the point that, after watching, we want to subscribe right away -and lots of people did! In May 2015, Fortune Magazine listed Pinterest in the 8th position in the ranking of startups whose evaluation exceeds $1 billion. Pin this story!
Have you watched them all? Although they are very different, these videos sure got the job done. Here at Yum Yum Videos, we love the fact that they have clear, strong messages and super creative scripts!
Now it’s your turn: what do you think about these marketing videos? If you have a startup, you can surely take advantage of having your very own explainer video, it is a clever way of introducing your business. Learn more about why your startup needs an explainer video and, if you have any doubts, feel free to contact us anytime!