Explainer videos clarify what your product or service is all about… and that gives you great versatility towards boosting a number of your marketing goals!
If you’ve decided what your marketing strategy for this year is (and you should have by now!), learn how having your own custom animated explainer video can help you reach the stars.
#1: Communicate your brand's culture and personality.
How your brand is perceived by your target audience is something you should plan out during your branding strategy. With an animated marketing video, you can portray all of these traits to communicate what your brand stands for.
Whether your business is humorous and informal, cute and childish or serious and proficient, a custom made animated video will let you depict a story that talks about your brand’s features in a tone of voice in accordance to your brand values.
See this example selected by Hubspot as one of the best explainer videos on the web:
#2: Explain your product clearly.
Yes, you want to be sure your customers learn all the technical details and market stats that make your brand the best… because you know it is! Yet, jargon and complex language are not your best ally when it comes to addressing your audience.
This is the reason why, if you offer a product or a service, an explainer video can help you clarify doubts about its usage, its results or even why your viewers should try it.
The science behind it is simple: as marketing videos contain visual and verbal cues and introduce narrative in an engaging way, concepts are far easier to understand. Maybe this is why videos are processed by the brain 60,000 times faster than text! (Psychology Today)
Do you think you could come across an easier way to explain Marketing Zen’s value proposition?
#3: Seduce your potential leads.
As a custom video will be entirely planned and designed for your brand, it will let you address your target audience directly.
With regards to character design, your main character can even be your buyer persona (Buyer Persona Institute), that is to say, a precise representation of your potential customer. Its age, gender, ethnicity and nationality will all be a part of it.
Moreover, If you reach the point of understanding your audience’s doubts, concerns and hopes, you can address them directly through your explainer video. Portray the typical problem your average customer has and how your product will save the day! Impressive, right? With this approach, you can communicate to your potential leads that you truly understand them. And you clearly will!
See an example of an animated marketing video where the buyer persona is represented perfectly, and whose problem is solved right away!
#4: Remember your brand.
Because they are super educational and convey emotions easily, videos have really high retention rates. Research shows that 80% of viewers recall a video ad they have seen in the past 30 days and 12% finally make the purchase (Digital Conext Next).
Taking full advantage of visual cues is also key, as visuals are processed much faster than text. Boosting your audience’s memory towards your brand is another reason why you should include your brand image and colors all over.
#5: Increase trust.
If people feel closer to your brand because they saw themselves identified with what they watched on your video and were moved by it, they will trust your brand more and an emotional bond can be established.
Similarly, if you explain your product clearly, a cognitive link will be created between you and your audience, since they will fully understand what makes your business unique.
What people love, they trust. What people understand, they trust as well! The awesome fact about these animated marketing videos is that they let you combine both in an attractive and catchy way.
All in all, marketing videos can be a great resource to enhance your marketing results, whatever your goals are. As they are super engaging, a great video strategy can have an awesome return on investment and help your brand reach thousands of potential customers.
Whether you already have an video or you are planning on making one, you should download our eBook Explainer Videos: The Ultimate Marketing Tool. Learn how they are made, how to integrate your them into your marketing campaigns and so much more. It’s free, enjoy!