It's hard to believe, but in this fast-paced and competitive business world, many startups and small businesses still create content just like an “option”, because they've been told to, or just because everyone does it. Huge mistake.
Content is -in fact- “the” option; it's “everything” on the Internet and it is what can differentiate your business from the competition. So you should focus on being consistent, coherent and convinced of implementing such content strategy.
Animated video production for One Stop For Writers
Let's take a look at 5 signs you're wasting your time creating content and how you can make things right…
1. YOUR MESSAGE IS CONFUSING
One of the main principles of communications is, as we've mentioned, coherency and consistency. The fastest way to lose the attention of your audience is to jump from one message to the next, which generates confusion. Your product may have a lot of features and benefits, but you should focus your communication strategy on just one differentiator. This way you'll be presenting a solid message, an understandable solution in THEIR language, and then your visitors will be able to make a decision and move faster through the conversion/sales process.
Animated video production for Appier
2. YOU PROVIDE DIFFERENT ANSWERS WHEN ASKED ABOUT YOUR USP
A USP (Unique Sales Proposition) is what differentiates your product from your competitors. It could be thought as “what you have that your competitors doesn’t”. In relation with the previous bullet point, if you’re not clear on what your brand has to offer and to whom, you probably won't be coherent and genuine in your communication. If every time someone asks you why you're better than your competition and you provide a different answer, then you have a problem. If you’re confused about what you have to offer then you may be confusing your audience.
Animated video production for Vyne
3. YOU UNDERESTIMATE THE POWER OF ANIMATED MARKETING VIDEOS
You may think that an animated marketing video is just one more resource for getting in touch with your customers, but it's much more than that. Video content is one of the most important components of a content strategy. It works as a great tool to hook visitors and grab their attention. Explainer videos are informative, entertaining, compelling and engaging. Moreover, they make your brand stand out and are fully social –and how important it is to “think social” these days!-. Learn more about why animated marketing videos are a must for your marketing strategy.
4. YOUR CONTENT AIMS TO NO TARGET AUDIENCE
It’s not worth creating content without having a target audience in mind. First you have to be clear on this and then define the message you want to pass on (if you don't identify your target audience then you won't be able to be clear and coherent with your message). Of course you may have different target audiences. In this case, you should define a message for each. But again: be consistent in your proposal and message. Find a voice and tone that works best for each. Identify your target audiences and speak their own language so as to provide content that can help them accomplish a specific action (subscribing, buying, etc.).
Animated video production for Remarkety
5. YOU ARE NOT SURE WHY THE COMPANY NEEDS A SOCIAL MEDIA PRESENCE
It's not just about having a blog, a Facebook fan page or a Twitter profile and leaving them to “live on their own”, without publishing fresh content regularly and consistently. If you're not aware of the power that social media has nowadays, you really need an advisor who can outline a content strategy. Having an online presence is about monitoring relevant conversations, benchmarking the competition, engaging your community, and networking with influencers; hence the importance of making content “shareable” (just as an example, animated explainer videos are inherently shareable. Check out this article to learn how video is taking over the online marketing world).
Animated video production for Munzit
This list might be useful for you to check out how far you've come with your content strategy (or lack of). We encourage you to keep on surfing our blog and Animated Marketing Video Academy to access more of the best explainer video production tips out there!