Among the wide range of alternatives you have in the content marketing world, a short and catchy animated marketing video is probably one of the best choices you could make. Animated explainer videos engage your audience in a very different way: they´re the best combination of simplicity, entertainment, information and persuasion you could ask for.
Animated video production for CircuPress
Remember that we´re in the visual era: this means that marketing and advertising your product requires something other than plain text. Below we have compiled some of the most important reasons to start looking for an animated explainer video production company that can help you out with this mission.
1. YOUR CONVERSION RATES ARE DIPPING
Remember that getting visitors to your website is completely different than turning them into customers. Maybe your audience doesn´t have a clear idea of what your company is selling and creating a video about it would be a great resource to “educate” them. This way they will feel more confident about making the purchase. If you feel your conversion rates are dipping, try out an animated marketing video! A single animated video can grow conversions over 20% on average, according to several studies. The longer you hold the attention of your visitors, the more time they will spend on your site.
Animated video production for American Express
2. YOUR WEBSITE APPEARS ON THE TENTH PAGE OF THE GOOGLE SEARCH RESULTS
When your website is not performing as you would like it to, your SEO strategy might be failing. A video becomes vital when talking about SEO. By setting up a strategic SEO campaign for your animated videos, you will certainly boost their visibility.
Also, have in mind that if you have a video on your homepage, visitors will stay longer to watch it and Google (and any other search engine) will categorize it as of interest, ranking it higher under your business keywords and attracting new traffic to your site.
Animated video production for One Stop For Writers
3. YOUR COMPETITORS ARE CRUSHING YOU
Another scenario: your competition is adapting to the latest trends in social media marketing and content strategy but you´re still caught up by traditional marketing channels. They´re displaying a great animated marketing video on their homepage and you´re losing ground. What should you do? Hire the best explainer video production company you can find and create an amazing video that rocks the web! Show your audience (and your competitors!) who you are and why you´re better!
Animated video production for Vyne
4. YOU NEED TO ATTRACT NEW CUSTOMERS
If you´re looking for new customers to add to your database, then consider that video attracts more eyeballs than any other marketing channel. An animated marketing video helps you promote your brand in a new and profitable way: by using animated characters and colors linked to your brand and target audience, you create a truly personal brand, making your potential customers feel emotionally closer to it. In addition to this, an animated marketing video gives you the chance to approach new demographics, and explain your business idea in just a few seconds.
Animated video production for Numbridge
5. YOU NEED TO REINFORCE BRAND AWARENESS
If you need to encourage customer loyalty and make your brand recognizable, an animated video is a very effective way to achieve this. Have in mind that the more customized your video is, the deeper the connection it will develop within your audience. If you tailor your message in a way that your audience feels identified with, they will not only be willing to become your customers but they will also turn into evangelizers of your brand. As an example, for this startup we used the colors of the mobile app in backgrounds, characters and devices, and also notice how we created customized characters aimed at their target audience: