So now you have presence in several social media platforms. Is that all? If you don´t do things right, the terrifying monster of “failure” could eat you up in just a few seconds.
Social media is an amazing tool for brands that make GOOD use of the platforms they´re featured on. At the same time, the “success” of a social media campaign is not that easy to measure. Some people are haunted by the number of “likes” a fan page has, but this is a mistake, since it is much more important to have a small number of engaged followers than a large number of passive ones.
Despite this, there are several indicators that can give you a general idea of how you´re doing with your social media campaign. So be alert and try to avoid these 5 deadly sins…if you don´t, your social media “campaign” could turn into a horror film!
1. YOU DON'T IDENTIFY A TARGET AUDIENCE
One of the main reasons social media campaigns fail is that companies don´t take the time to identify their target audience. So they end up doing a spammy-spooky promotion that will certainly scare any individual.
Magic potion: start asking yourself WHO will use your product and HOW this target group gathers information.
Animated video production for Appier
2. YOU DON'T HAVE A CLEAR IDEA OF YOUR STRATEGY
Having social media presence “just because”, without making any efforts to enhance it, could be a deadly sin too. How could you achieve a “goal” if you don´t even know what your goal is?
Magic potion: have a clear idea on what your objectives are, which platforms you will choose to implement your strategy and which tactics will lead you to gain more engagement.
Animated video production for Access Pay
3. YOU DON'T GENERATE ANY INTERACTION
If you don´t have likes, comments, shares and retweets, your social media presence could become a failure. People engaging with your posts are an indicator that they like what you´re posting. The reverse, obviously, means your posts aren´t very appealing.
Magic potion: post valuable content to your audience. Make a good mix of informative, entertaining and conversational posts. Self-promoting your product all the time will bury your brand image!
Animated video production for Ubiety
4. YOU'RE NOT THINKING VISUALLY
A picture is worth a thousand words, but many companies still can´t see the power behind that. They ruin up their opportunities to engage larger audiences while promoting visual content that is shareable and catchy.
Magic potion: bewitch your audience by creating infographics to promote your product, leveraging animated marketing videos to show what your business is about, and using slideshares and amazing images that reflect your company´s values and services. In particular, animated explainer videos represent the perfect concoction to boost your social media strategy: they’re the most cost-effective and engaging form of online content and they´re mobile friendly. If you want to know what the best explainer video style for your business is, watch this brief tutorial:
5. YOU DON'T HAVE A CONSISTENT VOICE
One day your company sounds like Dracula, solemn and cold, and the next day it sounds like Harry Potter, with a soft, friendly and teen style. That seems quite inconsistent, right? This way, many people could see your brand as a contradictory and unreliable source of information.
Magic potion: based on your social media strategy, create a company style and philosophy that will act as the foundation for all future posts…regardless of who posts information in the name of the brand.
Animated video production for Appier
Social media requires strategy, management, creativity and tons of relevant and timely content. This Halloween, say goodbye to the ghost of uncertainty and TAKE ACTION to boost your social media presence!
We invite you to visit our Explainer Video Academy for more tips and information on social media, online marketing, and the best animated explainer video production tips!