Ultimately, what you have to know is that, despite the general use of this interesting tool, these videos can be used in many different ways, by making some specific twists in the script and the structure, in order to support your communication goals. And here we are to share with you some useful ideas on how you can use them!
Leveraging Explainer Videos To Support Your Communication Goals
Review this list, evaluate if you feel identified with any of the points below and consider developing an animated marketing video to strengthen your communication process.
#1: Communicate internal processes
Explainer videos are a very useful tool for internal communications. Did you ever feel that you needed an engaging, attractive but also educative communication resource that could help you deliver a specific internal process or policy? They are a great alternative to train your team.
#2: Explain complex processes
It's also feasible that you need to pass out some specific complex information (numbers, stats, an intricate process) and want to find a tool that can make that information more digestible, engaging and easy to understand then you should try using an marketing video!
#3: Generate interest in a product or service
You know that you have strong competitors out there, and you're looking for a tool that can explain what your product / service is about, in a brief, clear and attractive way. Explainer videos can help you generate interest towards your offer and lead your prospects in the direction you want.
#4: Communicate a new internal -or external - tool
What if you need to communicate a new tool to some specific audience? An explainer video can help you deliver the message in a simple but interesting way, by quickly grabbing your audience's attention
Check out this cool whiteboard animation video we developed for McKesson's Health Mart. It's educative, but also highly engaging and appealing.
#5: Improve the user experience
Driving leads to your site is hard work. Once they're there, you want them to stay. Did you know that by embedding a video in the home page of your website you can instantly grab their attention and encourage them to stay longer on it? Video content is fresh, catchy and entertaining: it can definitely help you improve your user's experience on your site. Try it out!
Do you want more ideas? Read this article in which we share how marketing videos can improve your company's communication.