You've already heard about the giant YouTube and its great benefits to maximize the visibility of your videos, right?
But, what about complementing your YouTube strategy with other video hosting platforms that can also help you promote your content? In this blog post we'll go over 5 YouTube alternatives that can enhance your video marketing strategy. Happy reading!
The Very Well-Known YouTube
YouTube is a tremendous tool to share videos: it's essentially a social platform, while it also can help you boost your video SEO and raise brand awareness among your customers and prospects. As you may know, it's inherently a search engine and it also belongs to Google, meaning that videos that are hosted on this platform get a good ranking position on Google's search engine (not by coincidence). But, the thing is that YouTube lacks some other great benefits provided by other popular video hosting services. The ideal scenario would be making a mix of them and complementing YouTube with some of these other options. Today we want to share with you some of the most remarkable features and perks of 5 great video hosting sites. Read on and get all the information you need!
5 Great Alternatives For Hosting Marketing And Business Videos
We know this one from head to toe, we've been using Wistia's hosting service for many years and we can vouch for its huge benefits. Firstly, it's really easy to get started with and use. Wistia also provides you with advanced analytics and marketing tools. As part of the analytics package, we can highlight the use of heatmaps to see which parts of the video were watched, skipped or rewatched, and also what other videos the user watched. It also has other interesting features, such as the possibility to add social sharing options, clickable calls to action, collect viewer's emails, and more. You can also have full control over your branding and how you decide to customize the video player.
Although Vimeo has less traffic than YouTube, it's one of the most popular video hosting sites, known for its high quality content and its main target audience of creative professionals like designers, film enthusiasts and artists in general. With Vimeo you have the option to fully customize and brand your own video player. Regarding visualization, it gives videos a more elegant and sophisticated “touch”. Vimeo has many years operating in the market and gathers a huge community.
Tip: if you're not sure if Vimeo is the right choice for you, review this article to learn more about the platform and when you should use it as part of your video marketing strategy.
Sprout Video offers a wonderful service and many great features. You can have access to heat maps, graphics and detailed analytics. The extent of customizations you can make to the video player and page is superb. Moreover, of course you can add specific CTAs, email collection forms, create curated playlists and even manage your video SEO options. Although its dashboard can be a little bit harder to be understood by first-time users, its usability is really good.
Maybe one of the most remarkable features about Vidyard is its real-time analytics and the possibility to channel this data into Eloqua, Hubspot or Marketo records. You can view the history of each viewer and analyze the engagement and attention spans. This service also offers the chance to add gated content (the platform collects those emails and then analyzes how they perform). It offers full customization, A/B testing for multiple thumbnails, pop-out CTAs, automatically generated lists of video assets that contribute to ROI, and more.
Vzaar is another good alternative to complement your video strategy. Its content management system enables you to quickly categorize your videos for playlists or podcast creation. It can also be integrated with Google Analytics so that you can track the performance of your videos. Among other features, you can add in-video CTAs, capture emails, adjust video SEO settings and customize the video player.
And now, the big question: why is important to choose the right video hosting service? Read this article to solve this enigma! ;)