New year, new goals! Have you considered including video content in your marketing mix? Don't waste any more time! In 2017 video will make tongues wag.And although we know this is not something recent, this year it will definitely rock. Check out these 6 video marketing trends and consider trying them out in 2017 - seriously!
#1: Facebook Video
Facebook is always keeping an eye on new trends. It has recently launched Facebook video and people love it. In fact, daily views on Facebook have increased from 1 billion to 8 billion in the past year. Conversely, text posts are declining.
Tip: when posting videos on Facebook, it's really important to make some optimizations in order to give them great exposure and get the most out of this platform. Don't miss these useful tips to optimize your videos for Facebook.
#2: Video Resources For Sales Teams
As video is highly engaging, but also informative and educative, it can become a valuable marketing tool for sales teams. Video has the ability to summarize many concepts and ideas in just a matter of seconds, and do it in a catchy, attractive and cool way. Could you ask for more when it comes to making a sales pitch?
According to recent studies made by Wyzowl, only 4% of people prefer to learn about a new product or service by reading a manual. Only 5% prefer speaking to someone on the phone, and a whopping 44% prefer to watch a video.
#3: Email And Video
In 2017, email marketing and video content will make a great partnership. On one hand, video quickly grabs your target audience’s attention, and can help you a lot in terms of improving your open rates and CTRs. At the same time, email is a valuable channel to give your video greater exposure. This year, more and more brands will start using video to enhance their email marketing campaigns.
#4: Video And Web Design
Video content is also a key resource to use on your website or landing page. Consider it, as many companies are already using videos to quickly grab the attention of those who land on their site...and put it into action.
This helps a lot to reduce the bounce rate and increase the time spent on your pages, which ultimately impacts your SEO results. At the same time, video on a landing page can increase conversions by 80% or more.
#5: Video For Mobile
Going mobile is no longer an option! Mobile video consumption is growing at an average annual growth rate (CAGR) of 66% between 2014 and 2019, accounting for the highest rate of growth across any other mobile application category, excluding M2M traffic. Additionally, YouTube reports that mobile video consumption rises 100% every year. Another stat: mobile video is expected to increase 11x between 2016 and 2020. Video fits perfectly with the mobile logic, and you should take advantage of that!
#6: Audience Engagement In YouTube
According to the Think With Google report, half of 18 to 34-year-old YouTube users would drop what they’re doing to watch a new video by their favorite creator. It's also significant how YouTube's teens and millennials show a strong passion - when asked which video sources they “couldn’t live without,” they listed YouTube as the top choice. Check out this article to understand Millennials' behaviours and why they love video content so much!
Talking about video content, explainer videos are a great tool to quickly grab your audience's attention and especially use them for the consideration stage of the buyer's journey. Would you like to know a little bit more about this tool? Check out this article and learn about 4 benefits of developing an animated marketing video!