Are you considering implementing an explainer video into your marketing campaigns? If so, congrats, you are on the right track! It’s a fact that animated marketing videos are growing in popularity, and for a good reason: they are an effective and exciting tool to provide precise information about companies and reach your target audience, while increasing traffic to your site and make conversions reach the sky.
However: Where to start? What steps to take? How to achieve good results?
Before reading the following step-by-step process of creating an animated explainer video, try to find and hire a studio willing to work within your budget specifications, whether it is high or low. By outsourcing the project to experts, you have a guarantee that your video will give you a good return on your investment.
So, here are the 8 steps for a killer explainer video that'll make your company sit up and take notice:
The script is the heart of any video, and is usually one of the hardest parts since it actually entice people to move forward or take the next step (call-to-action).
It lets you visualize the final product before putting any real technical effort in the actual production while helping to dig out any flaws. It’s essential to any production, no matter how big or small, to reach the desire result.
It consists of high resolution image of the final video in order to see how it is really going to look like.
Be sure that a native professional voice over talent records the audio with the perfect tone and timing to express your brand’s personality (Tip: the gender and tone needs to match your target audience or brand persona)
It’s crucial to create the rest of the graphics assets. An professional illustrator should be in charge of creation all the graphic designs for the video such as: characters, backgrounds, elements, etc.
Animation is by far the most time consuming step of all. After the animator places all the illustrated elements in timeline, with the voice over as a time guide, he needs to animate the graphics to come to life as he slowly finesses and moves each piece into place. There are several software’s that can help for this tasks but the most known is After Effects.
This is the icing on the cake! Sound effects and music are added to the final video to really make it pop.
Delivering the video in the proper format will let you embed it on your site or other video content sites like Youtube and start increasing your conversions.
If you’re thinking about jumping on the explainer video, we hope these steps help point you in the right direction. So, be ready to boost your sales and… dominate!