Ok, so far all of this is leading to audience engagement, but another amazing thing of working with animated characters in marketing videos is that all the emotions, bonding and target identification, will ultimately allow you to achieve your number one purpose: increase the sales!
Characters help you explain your product or service in just a few seconds in a fun and effective way. This, at the end, will boost your conversions rates up to the sky. The statistics indicate that an engaging marketing video can raise your sales by 20% on average, and up to 60% in some cases!
Like this, you won’t only engage the audience and boost your conversions, but also have a great ROI (return on investment) because the money you may have spent in the making of your video will multiply.
All you have to do is make sure you hire a professional explainer video company so the professionals can deliver you an animated marketing video of true high quality.
Now, if you need wider knowledge on this subject, visit our Explainer Video Academy, where you’ll find everything from free educational eBooks to infographics and slides! Or else keep browsing our blog to get the best explainer video production tips around.