2015 was named the year of Video Marketing by the software firm HighQ, as to date 78% of people watch videos online every week and 55% watch them every day, according to Spiceworks.
This only proves that videos have come to stay and the online marketing world is not a strange place for them as 93% of marketers use videos for advertising purposes.
But are you aware of the true power of video marketing? If you‘re not, don’t worry because we’re about to give you 6 reasons to use it!
But first, watch this example selected by HubSpot as one of the best explainer videos of 2015:
1. Video Marketing is the Future
Videos are everywhere and most importantly people are watching them! This is why Cisco predicts that by 2017, video will account for 69% of all consumer Internet traffic. Moreover, they’re the future because with them, it is possible to persuade an audience to buy a product, increasing therefore company conversions and sales!
And these numbers back us up: To date, the use of the word “Video” in an email subject line boosts open rates by 19%, increases the click-through-rate by 65% and reduces unsubscribes by 26%. And this is just from email marketing, there are many more numbers that prove our words and you can see them in our free infographic “The future of online marketing depends on animated explainer videos”.
Give it a couple more years and videos will do even more wonders and what’s best, we’ll be there to watch it!
2. Google Rewards Video
Even the biggest search engine in the world is well aware of the power of video marketing; this is why since a while ago, Google is rewarding sites that include video, prioritizing them in its search rank.
Besides, videos increase the average visit time on a website from 8 seconds to 2 minutes, reduce the bounce rate and improve SEO. But for this to happen, your animted video must be above the fold on your site.
Google also expanded (earlier this year) its promotional options for Google Display Network introducing in-app marketing video advertising, which raised app installs by almost 30%!
3. A Trampoline to be on YouTube
Video marketing allows you to be on YouTube, a platform localized in 75 countries and available in more than 61 languages, that has more than 1 billion users and where everyday people watch hundreds of millions of videos.
So you must be there! YouTube will make you reach more potential customers, but for this to happen, you need to apply a well-planned Video SEO strategy. Learn how to do this by reading our free eBook “How to rank #1 on YouTube” where we explain how we placed our video “What is the best explainer video style for your business?” among the first positions of the search rank and maintained it!
4. Social Sharing
When it comes to social networks, videos are way more likely to be shared and are 12 times more likely to receive more comments and “likes” than with plain text or a flat image.
This is why Mark Zuckerberg himself said this about the years to come: “If you look in the future, a lot of the content that people share will be video, and videos fit very well into our newsfeed”.
5. It’s Like 1.8 Million Words
Dr. James McQuivey, from Forrester Research, considers that this amount of words, 1.8 million, is the value of one minute of video. This means that if you write an average of one web page per hour, it will take you 150 days of writing to achieve the impact of one minute of video. Impressive isn’t it?
And this is why animated marketing videos have such a great power of conversion, increasing sales by 20% on average, as they explain your product or service in seconds!
So don’t wait any longer to start using them, but first take some time and visit our Explainer Video Academy, where you’ll find information about video marketing and free tips to make the best explainer video production!